Adshel has won what it claims is the single largest street furniture advertising contract ever, a 15 year deal for Singapore worth around US$500m, or just over £350m. Roger Parry, CEO of parent company Clear Channel International described it as a “highly strategic win”.The contract awarded is for over 4,000 advertising faces, which will give… Continue reading Adshel Claims Largest Ever Street Furniture Contract Win
Following yesterday’s news that it is to close failing lifestyle title Sky (see Emap To Axe Sky While IPC Says ‘See You’ To Later), Emap has not only announced an acquisition and a launch, but hinted that more are to come.The group is to purchase the 50% interest in outdoor magazine group Media Nature currently… Continue reading Emap Announces Plans For Expansion In France And In The Future
Irish Bookmaker Paddy Power found itself on the wrong side of the Advertising Standards Authority (ASA) with a poster that was condemned as “ageist and offensive,” by Age Concern.The ad showed two elderly women, one hunched over a walking frame, the other pushing a shopping trolley, crossing the road on a zebra crossing, while a… Continue reading Odds Stack Up Against Irish Bookmaker In The Face Of ASA Complaints
Shares in BSkyB, which closed at their lowest price since November 1999 on Monday, (see Sharewatch) recovered slightly yesterday with a rise of 5.97% to finish 42p better off than the previous day with a closing price of £7.46.EMAP, which yesterday announced that its lads mag Sky is to fold (see Emap To Axe Sky… Continue reading Sharewatch
According to the Henley Centre, the average person lost two hours a week of their leisure time to work between 1992 and 1998, leaving less opportunity for media consumption. Road congestion is getting heavier, meaning more time sat in the car and less at home and when people do sit down in front of the… Continue reading Feature: Ad Fatigue Benefits Passive Media
TiVo plan to launch a £4m cross-media campaign in July to promote its personal TV service (see Personal Video Recorders To Offer Tool For Advertisers) which allows viewers to digitally record up to 40 hours of TV and then replay it whenever they choose.The campaign will be managed by the group’s newly appointed advertising agency… Continue reading TiVo Plans £4m Marketing Campaign For July
Telewest has released first quarter results in line with expectations, including losses increased from £137m for the same period last year to £209m and turnover up 34% or £82m to £321m. Both figures show the effects of the company’s acquisition of Flextech and Eurobell (see Telewest And Flextech Agree Terms Of £2.26bn Merger).Adam Singer, Telewest’s… Continue reading Telewest Reports Increased Losses For First Quarter
Emap is to close its men’s lifestyle magazine Sky while IPC’s men’s magazine Later also faces the chop.It is thought that Emap’s last issue of Sky will be the July edition. Launched in 1988 as an entertainment title, the magazine reached its readership peak in the late 90’s with over 185,000. However, the title’s signature… Continue reading Emap To Axe Sky While IPC Says ‘See You’ To Later
ITV will announce the new sponsor of next season’s premiership coverage shortly, in a deal worth upwards of £18m. The deadline for bids ran out at midday yesterday and a decision is currently being made by Granada.To ensure secrecy potential bidders have waited until the last minute to submit their offers, but speculation suggests that… Continue reading Deadline Runs Out For ITV Football Sponsorship Deal
The Radio Authority will advertise the local digital radio licence for Peterborough next week, in the latest stage of a plan to provide local digital services to the majority of the UK population over the next couple of years.Applications for the licence, which could deliver digital radio programming and data services to an area with… Continue reading Local Digital Multiplex Licence For Peterborough Up For Grabs
