Highbrow healthstyle magazine Bare is said to be set for closure unless publishers John Brown can find a buyer for it by the end of this week.The title, which comes out every two months, was launched in August last year (see First Issue Review: Bare- ‘Wealthstyle’ from John Brown Publishing), aimed at a higher-spending, older… Continue reading John Brown’s Bare May Close Unless Buyer Found
After the resignation of EMAP chief executive Kevin Hand last week and the company’s ill-fated US investment (see Emap Chief Executive Resigns) the group nevertheless managed a modest rise of 1.80% to close at £8.20, an increase of 14.5p on the previous week.Week on week analysis saw Bright Station take a 14.29% dive with shares… Continue reading Sharewatch
Outdoor advertising bookings for May have dropped significantly year on year according to the latest figures released by Concord. Downturn in the US advertising market, prolonged election uncertainty and the foot and mouth epidemic have been the primary causes.The industry wide lull is expected to continue into June, with both rates and volume of booking… Continue reading May’s Outdoor Bookings Down On Last Year
Former Gruner & Jahr show director Neil Levene has been appointed show director in the newly-formed team of IPC LIVE!, the events & exhibitions division of IPC Media. Times Newspapers has appointed the global brands chief at United Distillers & Vintners, Andrew Mullins, to head up its marketing operation for the Times and Sunday Times.… Continue reading Appointments Brief
The UK’s new advertising commercials are to be available to view each Monday morning from July onwards, on the website of the British Television Advertising Awards (BTAA), eventually forming an archived resource of creative executions.The new initiative, announced today, is called Adbreaks and will carry a voting programme allowing the organisation to identify the week’s… Continue reading BTAA To Create Weekly New Commercials Resource Online
UK advertising group TDI and its sister operations in Europe are to re-launch under a new corporate identity as Viacom Outdoor.The group, which became part of the Viacom media and entertainment consortium last year, will re-brand on July 1 with offices throughout the UK, France, Italy, Spain, Holland and Ireland taking on the new company… Continue reading TDI To Re-brand As Viacom Outdoor
As the election media circus prepared to enter its final week, some parties were already declaring themselves winners. Sky News was one of these, as it claims BARB figures show that its election coverage has helped to increase its share in multichannel homes from 0.44% to 0.46%, while both BBC News 24 and the ITN… Continue reading UK Media Makes Ready For Final Election Week
Readership of national newspapers dropped by 2.1% year on year for the period November-April 2001, according to the latest figures from the NRS.Worst hit was the Daily Express, which saw a fall of 19.3% compared to the same period last year. The Guardian’s readership slipped below the 1m mark and fellow broadsheet the Independent on… Continue reading National Newspaper NRS Round-Up – April 2001
The media is perceived as more influential than family and friends when floating voters decide which party to go for. New research from Media@BMRB suggests that the amount of party money and effort spent on advertising and media-friendly events may pay off, as 90% of respondents who were floating voters thought that party political advertising… Continue reading Media Bigger Influence Than Family For Floating Voters
The Financial Times is to launch a daily news service which will be delivered to customers via their mobile phones. The daily business information service or “Daily Me” will enable users to access stories from the Financial Times and its online counterpart FT.com.The FT mobile package, produced in conjunction with The Carphone Warehouse, will offer… Continue reading FT Launches Mobile Phone News Service
