Tesco is to launch its own digital television service, powered by Homechoice, and go head-to-head with BSkyB, Freeview and BT.According to reports in the trade press, the UK’s biggest retailer will offer subscribers several digital channels as well as “catch up” programming and a variety of video-on-demand (VOD) services, including film and music.The service will… Continue reading Tesco To Offer Digital TV Service
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Paul Keenan, chief executive of Emap Consumer Media, is to assume responsibility for all of Emap’s consumer facing businesses, including radio, magazines, TV, mobile, online and events, which Emap says will: “enable greater flexibility to respond to the rapidly changing media marketplace.”Tom Moloney, Emap Group chief executive, said: “Over the last ten years, Emap has… Continue reading Emap Unites Consumer Facing Businesses
Emap’s Magic 105.4 radio station is launching an advertising campaign to drive audiences to a revamped version of its ‘Music is Money’ quiz, which will see £15,000 won every weekday for three weeks.The campaign launches this week with one 30-second and three brand new 10-second commercials. The adverts, created by St Luke’s, will be shown… Continue reading Magic 105.4 Launches Quiz Ad Campaign
Rupert Howell, regional director and president of McCann-Erickson, is the latest figure to be linked with the role of ITV chief executive.According to reports in the trade press, Howell has refused to rule himself out of the role being vacated by Charles Allen (see Charles Allen Leaves ITV).ITV’s finance director, John Cresswell, will act as… Continue reading McCann-Erickson President Linked With ITV Top Job
Thelondonpaper launched yesterday afternoon, with media commentators everywhere itching to get their hands on a copy.One of the most interesting things to find out was which brands decided to advertise their wares in the new freesheet, hopefully giving some indication of just who the paper is supposed to appeal to.The most prominent advertisements in the… Continue reading The Major Advertisers In thelondonpaper
Following his departure from GCap Media, James Smythe has been appointed to lead BMRB Sports Research, the company’s specialist unit dedicated to providing research services for organisations and businesses involved in sport.Smythe was formerly the head of market research at GCap Media, and prior to that he was associated director at Carat Insight. He is… Continue reading Smythe Joins BMRB From GCap Media
Charlotte Church’s new Friday night chat show on Channel 4 was not the massive hit that might have been expected, bringing in a peak of 2 million adult viewers (an 11.5% audience share) in its 10pm slot.The show’s audience figure decreased over the programme’s duration, with 1.1 million adults (an 8% audience share) left watching… Continue reading Charlotte Church Attracts 2 Million Viewers To Channel 4
Bank of Scotland Corporate, in a deal brokered by Viacom Outdoor, has become the first sponsor of the new Docklands Light Railway station at London City Airport, following the opening of the airport DLR link at the end of 2005.Bank of Scotland has developed a brand domination campaign at the DLR London City Airport interchange… Continue reading First Sponsor Of London City Airport Light Railway
The war between the free afternoon papers has finally kicked off in earnest, as News International’s thelondonpaper hit the streets today at 4.30pm, putting it head to head with Associated Newspaper’s offering London Lite.thelondonpaper like its opposite number London Lite, carries a lot of purple on its pages, although unlike that paper it seems to… Continue reading thelondonpaper Launches And The Free Newspaper War Begins
ITV will today become the first terrestrial TV channel to broadcast live on mobile phones, in a deal signed with mobile network 3.The simulcast service means that 3’s 3.7 million customers will be able to watch ITV1 and ITV Play as they would at home, on their mobiles.The service will be priced at 99p per… Continue reading ITV Launches Live Broadcasts On 3 Network
