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Emap’s Magic 105.4 radio station is launching an advertising campaign to drive audiences to a revamped version of its ‘Music is Money’ quiz, which will see £15,000 won every weekday for three weeks.The campaign launches this week with one 30-second and three brand new 10-second commercials. The adverts, created by St Luke’s, will be shown… Continue reading Magic 105.4 Launches Quiz Ad Campaign

Rupert Howell, regional director and president of McCann-Erickson, is the latest figure to be linked with the role of ITV chief executive.According to reports in the trade press, Howell has refused to rule himself out of the role being vacated by Charles Allen (see Charles Allen Leaves ITV).ITV’s finance director, John Cresswell, will act as… Continue reading McCann-Erickson President Linked With ITV Top Job

Thelondonpaper launched yesterday afternoon, with media commentators everywhere itching to get their hands on a copy.One of the most interesting things to find out was which brands decided to advertise their wares in the new freesheet, hopefully giving some indication of just who the paper is supposed to appeal to.The most prominent advertisements in the… Continue reading The Major Advertisers In thelondonpaper

The war between the free afternoon papers has finally kicked off in earnest, as News International’s thelondonpaper hit the streets today at 4.30pm, putting it head to head with Associated Newspaper’s offering London Lite.thelondonpaper like its opposite number London Lite, carries a lot of purple on its pages, although unlike that paper it seems to… Continue reading thelondonpaper Launches And The Free Newspaper War Begins

ITV will today become the first terrestrial TV channel to broadcast live on mobile phones, in a deal signed with mobile network 3.The simulcast service means that 3’s 3.7 million customers will be able to watch ITV1 and ITV Play as they would at home, on their mobiles.The service will be priced at 99p per… Continue reading ITV Launches Live Broadcasts On 3 Network

IPC ignite! has announced that Jo Smalley is to be promoted to the role of publishing director of men’s lifestyle brands, Nuts and Loaded.The announcement follows the appointment of Eric Fuller from the role to managing director of the division last month (see Eric Fuller New MD of IPC Ignite!).Smalley joined IPC ignite! in November… Continue reading Jo Smalley Appointed Publishing Director Of Nuts And Loaded

Following his departure from GCap Media, James Smythe has been appointed to lead BMRB Sports Research, the company’s specialist unit dedicated to providing research services for organisations and businesses involved in sport.Smythe was formerly the head of market research at GCap Media, and prior to that he was associated director at Carat Insight. He is… Continue reading Smythe Joins BMRB From GCap Media

Charlotte Church’s new Friday night chat show on Channel 4 was not the massive hit that might have been expected, bringing in a peak of 2 million adult viewers (an 11.5% audience share) in its 10pm slot.The show’s audience figure decreased over the programme’s duration, with 1.1 million adults (an 8% audience share) left watching… Continue reading Charlotte Church Attracts 2 Million Viewers To Channel 4

Bank of Scotland Corporate, in a deal brokered by Viacom Outdoor, has become the first sponsor of the new Docklands Light Railway station at London City Airport, following the opening of the airport DLR link at the end of 2005.Bank of Scotland has developed a brand domination campaign at the DLR London City Airport interchange… Continue reading First Sponsor Of London City Airport Light Railway

The BBC’s first Public Value Test (PVT) will be carried out to launch the Corporation’s new on-demand proposals, including the BBC iPlayer.The application for approval of the iPlayer, a service to unify the BBC’s provision of audio and video content on-demand and to make it available to UK audiences over the internet, has begun.The application… Continue reading BBC Announces First Public Value Test