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Youngsters should be protected from exploitative marketing techniques used on the internet, as well as from television advertising, as part of an all out bid to halt the rise in childhood obesity, according to the public health think tank, the International Obesity TaskForce (IOTF).The IOTF said that an internationally enforceable code was needed to give… Continue reading Proposal To Ban Internet Junk Food Ads

A new UK based online TV channel is to launch later this month, featuring professionally produced news, features and sports content which will be available both online and via mobile.YourKindaTV has already been tested on a trial audience, which has grown to around 10,000 users. The channel is moving towards a consumer launch with a… Continue reading New Web TV Company To Launch

Advertising spend on mobile phones is expected to increase massively over the next five years, creating a global market worth more than $11.3 billion annually, according to a new report from Informa Telecoms and Media.Informa forecasts that the mobile advertising market will be worth $871 million this year, a figure it expects to reach $1.5… Continue reading Mobile Ad Market To Reach $11 Billion By 2011

Free morning paper the Metro is to launch in Brighton on Monday, meaning that the title is now available in 15 UK cities.The paper will be distributed on buses and at rail stations including Hove, Worthing and Lewes, and will carry the same content as the London edition.The paper, developed in partnership with Medialab, a… Continue reading Metro Launches Monday In Brighton

Sony’s £40 million Christmas TV advertising push for its Playstation 3 console has been shelved after the video game giant pushed back the console’s European launch date.The entertainment system was to be launched in the PAL territories of Europe, Russia, Middle East, Africa and Australasia from November 17 2006, but Sony has now revised this… Continue reading Playstation 3 Christmas Ad Campaign Shelved

Emap’s Zoo magazine has come under fire from the Advertising Standards Authority (ASA) after it ran a promotion offering its readers free beer without stating that an over 18s restriction applied.The ASA also questioned whether Zoo magazine was a suitable publication for an alcohol promotion because 25% of its audience was under 18 years of… Continue reading Zoo Rapped Over Beer Offer

A peak audience of 4.5 million adults (a 21.9% audience share) tuned into the Panorama programme on Jill Dando’s murder yesterday evening, with the BBC1 show managing an average audience of 4.4 million adult viewers (a 21.1% share) across its hour long running time.It was a good night for BBC1, as it kept in front… Continue reading Jill Dando Investigation Gets 4.5 Million Viewers

Thinkbox, the television marketing body for the UK commercial broadcasters, has announced a 15 month strategic partnership with The Marketing Society that will explore the issue of Effective Innovation.The six components of the partnership aim to give the 2,500 members greater knowledge and confidence in all aspects of innovation, such as identifying market opportunities, managing… Continue reading Thinkbox And The Marketing Society In Strategic Partnership

Tesco is to launch its own digital television service, powered by Homechoice, and go head-to-head with BSkyB, Freeview and BT.According to reports in the trade press, the UK’s biggest retailer will offer subscribers several digital channels as well as “catch up” programming and a variety of video-on-demand (VOD) services, including film and music.The service will… Continue reading Tesco To Offer Digital TV Service

Paul Keenan, chief executive of Emap Consumer Media, is to assume responsibility for all of Emap’s consumer facing businesses, including radio, magazines, TV, mobile, online and events, which Emap says will: “enable greater flexibility to respond to the rapidly changing media marketplace.”Tom Moloney, Emap Group chief executive, said: “Over the last ten years, Emap has… Continue reading Emap Unites Consumer Facing Businesses