The Newspaper Society (NS) has appointed ad agency BDH TBWA to handle its £3 million marketing campaign. BDH’s brief will be to drive up the share of national advertising in the regional and local press. The objectives for the campaign were first outlined by the Society almost a year ago (see Regional Press Unite To… Continue reading Newspaper Society Appoints BDH TBWA To £3m Marketing Account
According to consolidated weekly viewing figures released by BARB across the year, BBC1’s share of viewing fell below 30% for the first time last year, down to 29.5%. Along with a drop in BBC2’s share year on year (down by 0.3% points to 11.3%), this means that commercial television is taking a larger share of… Continue reading BBC1 Audience Share Falls Below 30%
The market went into a tailspin today, wiping £39 billion off the value of leading shares amid fears of a Latin American meltdown. The FTSE-100 Index lost 230.7 points by lunchtime to 5802.9 after massive falls in New York and Hong Kong overnight.The resignation of Brazil’s hawkish central bank head sparked the panic as dealers… Continue reading Market Report
Global internet advertising solutions company, DoubleClick, has announced that its DART service has served over five billion ads across 6,400 worldwide websites in December last year. The number of ads using DART has increased from three billion in September, through four billion in November, to reach this figure.DoubleClick’s CEO, Kevin O’Connor, says: “DART’s success is… Continue reading DoubleClick Delivers Five Billion Ads Worldwide
The Radio Authority (RA) has decided that Radio Limerick 95 FM is not fit to continue to hold its broadcasting licence. The RA believes that the station, run by Radio Limerick One, is complicit with the illegal terrestrial re-broadcasting of its satellite signal to Limerick, Ireland.In 1997 the Independent Radio and Television Commission (IRTC) of… Continue reading Radio Limerick Deemed Unfit To Hold Licence By RA
It has been reported today that a major shareholder in the Mirror Group has urged the company to resume merger talks with regional newspaper publisher Trinity International. The negotiations, which have been on and off since last year, broke down again at the weekend (see Mirror Group-Trinity Talks Fizzle And Die).Phillips & Drew Fund Management,… Continue reading Mirror Shareholder Urges That Trinity Talks Resume
RAJARTopline data release dates as follows:Full audience RAJAR data will be available on the following dates: 20 May (Q1), 16 August (Q2), 8 November (Q3) and 15 February 2000 (Q4). These dates are yet to be confirmed.ABC’sNational Newspaper Release Dates As Follows:July-December ABC’s for consumer titles will be released on 12th February 1999, while regional… Continue reading 1999 Data Release Calender
Channel 5 has announced a deal with RTL Germany and pan-european news channel EuroNews to provide the first European news advertising package.The European TV Newslink is a single purchase of advertising spots in and around the early morning news on major national channels in 13 countries, and the spots will also be shown in the… Continue reading Channel 5 Joins Pan-European TV Newslink
In a landmark case, the Office of Fair Trading (OFT) is today presenting a case to the Restrictive Practices Court claiming that the Premier League’s 20 football clubs are operating as a ‘cartel’ in collectively selling TV rights to broadcasters (see Premier League Pledges Live Football For All). The outcome of the case could dramatically… Continue reading OFT Embarks On Case Which Could Change The Future Of Televised Football
Regional newspaper publishing group, Midland News Associated (MNA), has renewed its sales contract with AMRA, the regional sales company recently bought by Trinity (see Trinity Acquires Amra). Amra is also about to launch to agencies a £350,000 research project, carried out by MNA, which provides in-depth profiles of the buying trends and attitudes of people… Continue reading Newsline Brief
