ITV has signed a £500,000 sponsorship deal for its CD:UK programme which will see Tizer endorsing the Saturday morning kids pop music show. The deal begins on 23 January and is set to run for a year.CD:UK, which is hosted by Ant & Dec, is part of ITV’s new look Saturday mornings, now branded as… Continue reading Tizer To Sponsor ITV’s CD:UK
Pearson Television, a subsidiary of global media group Pearson, has taken a 10% stake in US online games producer E-Pub, which it claims will be worth £14 million.Under the deal, E-Pub will have two years to turn some of Pearson’s TV game shows into new electronic incarnations on its Uproar web site, said to be… Continue reading Pearson Goes For Online Games
Emap Metro’s new weekly entertainment magazine, Heat, has forged promotional deals with both NatWest and Virgin Megastore to drive up awareness of the new title when it goes on sale at the beginning of February (see Emap’s Project J Turns Up The Heat).The NatWest deal will see the bank mailing out copies of the title… Continue reading Heat Gets Promo Drive
David Gryn, head of communincations at magazine publisher Zone, is leaving the company to set up a new marketing consultancy called wg marketing. Lyn Winter, formerly head of advertising trade marketing at MTV Europe will join Gryn as a founding partner in the new venture. Express Newspapers has secured a sponsorship deal between its Scottish… Continue reading Newsline Brief
Home use of the internet has doubled over the last twelve months and a quarter of these users have used the Net to buy a product or service online. These are the findings of a new report released by Continental Research today.During 1998 the size of the UK’s market in home internet use has grown… Continue reading Home Internet Use Doubles In One Year
IPC is planning a restructure of its entire operation that will result in the loss of around 200 jobs. The redundancies are being made in order to make the magazine publisher more cost effective. It is understood that jobs are to be shed across all departments.IPC was bought by its management, led by chief executive… Continue reading 200 Jobs To Go In IPC Restructure
Graham Hinton, the president of the Institute of Practitioners in Advertising (IPA), has announced that the Institute is to create two league tables for the advertising industry – one based on billings, the other on gross income.The IPA Council decided that billings alone does not give clients a satisfactory measure of an agency’s performance. It… Continue reading IPA Plans To Change Measurement Of Agency Performance
BMP DDB and Claydon Heeley International have announced the formation of a jointly-owned new marketing agency. The standalone company, Jones Mason Barton Antenen, is being formed by Nigel Jones, head of account planning at BMP, Edward Mason, MD at Claydon Heeley, Steve Barton a marketer from the US and Simon Antenen, creative director at BBH… Continue reading BMP And Claydon Heeley Launch Direct Agency
According to consolidated weekly viewing figures released by BARB across the year, BBC1’s share of viewing fell below 30% for the first time last year, down to 29.5%. Along with a drop in BBC2’s share year on year (down by 0.3% points to 11.3%), this means that commercial television is taking a larger share of… Continue reading BBC1 Audience Share Falls Below 30%
The market went into a tailspin today, wiping £39 billion off the value of leading shares amid fears of a Latin American meltdown. The FTSE-100 Index lost 230.7 points by lunchtime to 5802.9 after massive falls in New York and Hong Kong overnight.The resignation of Brazil’s hawkish central bank head sparked the panic as dealers… Continue reading Market Report
