Readership continues to drop across the national newspaper market, with only the Daily Mail and the Mirror bucking the trend. Readership figures released today by the NRS for the June-November 1998 period paint a fairly bleak picture when compared with the same time the year before.In terms of percentage loss, the Guardian fared worse during… Continue reading National Newspaper NRS – November 1998
The European Parliament’s EMAC Committee has held its second and last full debate on the follow-up to the Commission´s Green Paper on Commercial Communications in the Internal Market, before it is due to adopt its position on 8 December. Introducing her report to the Committee, Jessica Larive (ELDR, NL), informed MEPs that whilst progress had… Continue reading EU: EP Committee debates Larive Report
Legislation to prohibit Canadian advertising in certain foreign-controlled magazines has been delayed, and will not be passed until February 1999 at the earliest, if at all. Under the legislation, designed to protect advertising revenues for Canadian magazines, the government would levy fines against publishers that sell advertising in separate editions of foreign publications aimed at… Continue reading CAN: Magazine advertising law delayed
The European Commission has announced that it will pursue measures on the financing of public service broadcasting in MS, in apparent contradiction to announcements made late last month by the Commissioner for Competition, Karel van Miert that he was to drop action in this field due to MS opposition. The announcement comes after strong lobbying… Continue reading EU: Funding Transparency for Broadcasters
Readership continues to drop across the national newspaper market, with only the Daily Mail and the Mirror bucking the trend. Readership figures released today by the NRS for the June-November 1998 period paint a fairly bleak picture when compared with the same time the year before.The Sunday tabloids seem to be quite heavily hit with… Continue reading National Newspaper NRS – November 1998
The Mirror Group has teamed up with Rangers Football Club to create Rangers Television, a venture company that will focus on developing Rangers’ media opportunities outside the existing Scottish European League television arrangements.Rangers Television, which is based at Ibrox, will provide matchday television at Ibrox, organise a beam-back screening of important away fixtures and produce… Continue reading Mirror Group Forms Venture With Rangers
A report approved by the EC has warned that the EU is not capable of competing sufficiently with the US in information technology and the information society because of a shortage of skilled labour and an unwillingness to invest in start-up firms. The report, which urges governments, companies and labour unions to correct this imbalance,… Continue reading EU: EC warning over IT skills
The UK DMA has launched a set of best practice guidelines for data processing in direct marketing. The purpose of the guidelines is to interpret existing legislation and codes of practice, and ensure that standards remain high throughout the UK. The main points addressed by the guidelines include: the responsibilities of the data supplier and… Continue reading UK: DMA launches best practice guidelines
The UK government has published a Tobacco White Paper setting out targets for reducing the number of smokers and persuading children not to start smoking. In addition, as well as a “clean air” charter, legislation is proposed to end tobacco advertising on billboards, minimal advertising to be allowed in shops, and a proof of age… Continue reading UK: White Paper published
BSkyB is believed to have achieved its short-term digital targets by recruiting 200,000 subscribers to the Sky Digital service by the end of last year. Whilst this is an achievement in itself, it is perhaps significant that the majority are existing Sky customers who are merely converting the service to the digital platform. It has… Continue reading Christmas Developments
