RevenueEstimates from agencies for November 1998 put total terrestrial TV ad revenue at £251.58 million.ITV saw a 5.8% year on year rise in its total revenue in November 1998. Channel 4’s total ad revenue rose 2.8% year on year and Channel 5 saw a rise of 33% on November 1997. GMTV suffered a loss of… Continue reading TV Round-Up – November 1998
Consumer rights magazine, Which?, has launched a pilot repositioning campaign which will use ads across TV, radio and the outdoor media, along with direct mail and door drops.The campaign, created by Claydon Heeley, aims to stress the positive values of the Consumer Association’s Which? brand and push the series of magazines to a wider audience.… Continue reading Which? Launches Repositioning Campaign
So the big Christmas week TV battle was won comfortably by BBC1. Average viewing for all individuals for the week ending 27th December was ten hours and forty-six minutes for BBC1, compared to only eight hours and forty-nine minutes for ITV. BBC2 won its battle with the other two minority channels achieving average viewing of… Continue reading TV Viewing Summary W/E 27/12/98
A third of UK adults are unhappy about ITV’s decision to move its News At Ten bulletin (see Newsline), says fieldwork carried out by CIA Sensor, with almost three quarters of adults currently claiming to watch the programme at least once a week.Of the rest of the sample, half claimed they weren’t annoyed by the… Continue reading BBC News Looks To Be Favourite After ITV Axes News At Ten
RevenueEstimates from agencies for November 1998 put total terrestrial TV ad revenue at £251.58 million.ITV saw a 5.8% year on year rise in its total revenue, which rose to £174.1 million in November 1998. Channel 4’s total ad revenue rose 2.8% year on year to £54.8 million, and Channel 5 saw a rise of 33%… Continue reading TV Round-Up – November 1998
The development of masthead radio programmes has taken a further step with a link between the Observer and Jazz FM to produce a new Sunday morning breakfast programme. The Observer – The Sunday Original will draw on material featured in that day’s paper and is to feature the Observer‘s journalists and contributors in discussion with… Continue reading Observer And Jazz FM Create Masthead Show
The New Scientist website (wwwnewscientist.com) has received its latest ABC //electronic audit figure for October 1998. The site recorded 1,813,952 page impressions and 185,512 users, an increase of 14% on its previous audit for March 1998. Channel 5 has passed repsonsibility for its spare digital TV capacity (see Channel 5 Digital Capacity May Run Sky… Continue reading Newsline Brief
Pay-per-view (PPV) cable company, Front Row, has stepped up the fight to win viewers through PPV sports broadcasts with the launch of a new boxing service. Until now, the company’s main product has been in providing PPV films.The service kicks off on 16 January with live coverage of Mike Tyson’s comeback fight. Following this on… Continue reading Front Row Challenges Sky With PPV Boxing Service
New-media marketing agency Deepend has announced a new managing director, Peter Beech, to head its London operation. Beech replaces Gary Lockton, who is to become chief executive of the group and focus more on establishing Deepend globally.Beech comes to the post from Webmedia, where he was also managing director. He commented: “I’ve known the Deepend… Continue reading New MD Gets Thrown Into Deepend
Nottingham City Council is attempting to issue an injunction against Channel 4 after the broadcaster filmed a documentary on children in the Council’s care without acquiring permission first.The film, Staying Lost, was made by production company October Films, and Nottingham City Council is also alleging that the film-makers induced youngsters in council care to break… Continue reading Channel 4 Ticks Off Nottingham Council
