ITV has announced the renewal of three major sponsorship deals for this year. Car manufacturer, Seat, will continue to endorse holiday programme Wish You Were Here. The Network’s sponsorship department claims that awareness of the Seat sponsorship has more than doubled between 1996 and 1998, up from 15% to 32%.ITV Movie Premieres will continue to… Continue reading ITV Renews Three Major Sponsorships For 1999
According to unofficial overnight figures, the 3rd round of the FA Cup has proved popular with viewers. ITV’s Port Vale v Liverpool match was the most watched over the weekend, with nearly three times the audience of Sky’s match between Manchester United and Middlesbrough.ITV achieved a television rating of 9, which is an audience of… Continue reading FA Cup Football Overnights
Associated Newspapers is planning to promote the websites created by its new media division, Associated New Media (ANM), by placing ads in its three flagship newspapers, the Daily Mail, Mail On Sunday and Evening Standard. In what ANM thinks will be possibly the largest spend on promoting websites in the national press, ‘a seven figure… Continue reading Associated To Create ‘Big’ Brand Websites In Press Campaign
The Institute of Practitioners in Advertising (IPA) has called for a single economic regulator for television, responsible for both commercial services and the BBC. In response to the UK government’s Green Paper on regulating communications, the IPA also called for the establishment of a legally-binding remit for the BBC to guarantee a wide range and… Continue reading UK: Call for single regulatory body
British broadcasters have spoken out against EC plans on copyright during a seminar hosted by the BBC in Brussels last week. The seminar, which brought together broadcasters and media from across the EU, raised concerns over current EU plans. In particular, experts called for a list of discretionary exceptions to copyright to be deleted from… Continue reading EU: Concerns raised over copyright
The Mirror Group has appointed Linda Grant as its advertisement manager, national sales, for its Scottish newspapers, the Daily Record and the Sunday Mail. Grant has moved from the post of business development manager at Newsquest.Her primary responsibility is to develop revenues into these papers from national advertisers that are focusing on Scotland as a… Continue reading Mirror Group Appoints Scotland Ad Manager
John Mogg, Director-General of DGXV of the EC, has met with David Aaron, US under-secretary for international trade at the Department of Commerce to discuss the EU directive on the protection of personal data. The US has now accepted that an independent body should regulate disputes, but differences still remain. The EU directive empowers EU… Continue reading EU: Progress on personal data
The EC has adopted proposals for the development of e-commerce in Europe. They include provisions for harmonised rules on the definition of the place of establishment of operators, the conclusion of contracts by electronic means, the responsibility of on-line service providers, dispute settlement and the role of national authorities. Industry has given a mixed reaction… Continue reading EU: E-commerce proposals adopted
The European Parliament’s EMAC Committee has held its second and last full debate on the follow-up to the Commission´s Green Paper on Commercial Communications in the Internal Market, before it is due to adopt its position on 8 December. Introducing her report to the Committee, Jessica Larive (ELDR, NL), informed MEPs that whilst progress had… Continue reading EU: EP Committee debates Larive Report
The European Commission has announced that it will pursue measures on the financing of public service broadcasting in MS, in apparent contradiction to announcements made late last month by the Commissioner for Competition, Karel van Miert that he was to drop action in this field due to MS opposition. The announcement comes after strong lobbying… Continue reading EU: Funding Transparency for Broadcasters
