ITV has announced the renewal of three major sponsorship deals for this year. Car manufacturer, Seat, will continue to endorse holiday programme Wish You Were Here. The Network’s sponsorship department claims that awareness of the Seat sponsorship has more than doubled between 1996 and 1998, up from 15% to 32%.ITV Movie Premieres will continue to… Continue reading ITV Renews Three Major Sponsorships For 1999
According to unofficial overnight figures, the 3rd round of the FA Cup has proved popular with viewers. ITV’s Port Vale v Liverpool match was the most watched over the weekend, with nearly three times the audience of Sky’s match between Manchester United and Middlesbrough.ITV achieved a television rating of 9, which is an audience of… Continue reading FA Cup Football Overnights
Associated Newspapers is planning to promote the websites created by its new media division, Associated New Media (ANM), by placing ads in its three flagship newspapers, the Daily Mail, Mail On Sunday and Evening Standard. In what ANM thinks will be possibly the largest spend on promoting websites in the national press, ‘a seven figure… Continue reading Associated To Create ‘Big’ Brand Websites In Press Campaign
The UK government has published a Tobacco White Paper setting out targets for reducing the number of smokers and persuading children not to start smoking. In addition, as well as a “clean air” charter, legislation is proposed to end tobacco advertising on billboards, minimal advertising to be allowed in shops, and a proof of age… Continue reading UK: White Paper published
Chancellor Schroder has moved quickly to deny that the German government is considering dropping its legal action against the tobacco advertising directive. In contrast to comments made by the German Minister for Health, publicised by the European Commission, the German Chancellor said publicly: “I have no intention of dropping the complaint”. Any decision on the… Continue reading DE: Chancellor Schroder confirms Court action
Digital One, the national commercial digital radio group, has appointed The Change Agency to manage its launch marketing as the drive to increase the presence of digital radio begins (see RA Advertises Digital Radio Licence For Manchester). The Change Agency’s brief is to form a structure for the group’s marketing resources and shape the brand… Continue reading UK Digital Radio Operator Appoints Marketing Agency
The Food Advertising Unit of the UK Advertising Association has published a booklet offering advice about how to guide children through modern day commercial pressures and alerting parents to the rules relating to advertising and children. It also offers advice on how to deal with shopping tantrums, and gives a list of ‘do’s’ and ‘don’ts’.… Continue reading UK: ParentPower2 launched
The EC has decided to apply to the European Court of Justice (ECJ) against France for non-compliance with several provisions of the Television without Frontiers Directive. Infringement proceedings have been applied since 1992, but despite commitments made by the French government, none of the promised legislative measures have yet been adopted. The measures include cable… Continue reading EU: France taken to ECJ
The Institute of Practitioners in Advertising (IPA) has called for a single economic regulator for television, responsible for both commercial services and the BBC. In response to the UK government’s Green Paper on regulating communications, the IPA also called for the establishment of a legally-binding remit for the BBC to guarantee a wide range and… Continue reading UK: Call for single regulatory body
The EP has adopted a report by German Social Democrat Gerhardt Schmid (EPP, DE), which amends the Community’s multi-annual action plan aimed at promoting safer use of the internet. MEPs have called for the introduction of codes of conduct and for a system of “site-quality labels” to be encouraged to help users identify suppliers that… Continue reading EU: EP action on a safer internet
