On 7 May the Committee of Advertising Practice (CAP) appeared before the Committee on Standards in Public Life (the Neill Committee) to emphasise the importance of the self-regulatory nature of the advertising and marketing communications industries. Speaking on behalf of the CAP were Andrew Brown, director-general of the Advertising Association; and David Clayton-Smith, CAP chairman.… Continue reading UK: Neill Committee presentation
The EP has adopted a report on television piracy. Its author, Georgios Anastassopoulos (EPP, GR) reminded fellow MEPs that it has been a year since the EP gave the Commission the green light to take action against piracy of “conditional access” services. He welcomed the speedy reaction by the Commission and much of what they… Continue reading EU: TV pirates beware
Capital Radio’s director of programming, Richard Park, claims that Xfm’s listenership can be improved by the marketing and promotions push which Capital can provide. He denies that the programming needs to be changed and describes the station as “an attractive brand and an attractive style of music.”For the full interview with Richard Park concerning his… Continue reading Interview – Richard Park, Group Director Of Programmes, Capital Radio
It is fair to say, I think, that the main concern sparked by Capital’s takeover bid for Xfm (see Capital’s Xfm Move Dependent On Watchdogs) is that the indie station will be amalgamated into the same commercial format which can be heard on any local commercial radio station throughout the country. In a recent article… Continue reading Interview – Richard Park, Group Director Of Programmes, Capital Radio
The Independent Television Commission has revealed that ad revenues have increased sharply for satellite and cable channels. For all broadcasters, advertising remains the biggest source of income, accounting for 50% of the total commercial revenue.
ITV2’s director of programmes Brian Barwick today unveiled details of ITV2, the digital terrestrial channel to be launched at the end of later this year.Speaking at a presentation to ITV companies and independent producers, Barwick said: “ITV2 will not be a niche channel, but will be aimed at a younger, more diverse audience than ITV… Continue reading ITV Unveils Digital Details
This week the European Parliament (EP) is due to vote (in its May Plenary Session meeting in Strasbourg) on the Council Common Position banning tobacco advertising in the EU. Christian Cabrol (F, UFE), the Rapporteur, is expected to recommend approval without amendment, despite the claim by the EP’s Legal Affairs Committee that the legal basis… Continue reading EU: Parliament votes on Directive
Trade and industry secretary Margaret Beckett yesterday made moves to prevent a potential rebellion over the extent of restrictions to predatory pricing. She claimed that the new Competition Bill will tighten the law against predatory pricing and will introduce European jurisprudence in the form of Clause 60.The Bill promises that any companies which find themselves… Continue reading Beckett Reassures Of Tighter Restrictions To Predatory Pricing
The ICC secretariat has circulated a discussion note on the future of its International Council on Marketing Practice (ICMP), and requests comments from ICC national committees by 8 June 1998. Set up 20 years ago, the ICMP has rarely been used, and the aim is to stimulate a discussion about whether and how to make… Continue reading EU: ICC considers marketing control body
Sponsorship of sporting events in Canada is now in a state of crisis, according to event organisers, as a result of the government restrictions on tobacco sponsorship which took effect on 1 October 1997.
