Reporting for the Culture Committee, the MEP Odile Leperre-Verrier (F, ERA) has welcomed a Commission proposal for Hungary to participate from 1998 onwards in the MEDIA II programme, effectively creating a European audiovisual area and helping to support European audiovisual production and distribution. Hungary is widely perceived to be the applicant country from Central Europe… Continue reading EU: Green light for Hungary
On 7 May the Committee of Advertising Practice (CAP) appeared before the Committee on Standards in Public Life (the Neill Committee) to emphasise the importance of the self-regulatory nature of the advertising and marketing communications industries. Speaking on behalf of the CAP were Andrew Brown, director-general of the Advertising Association; and David Clayton-Smith, CAP chairman.… Continue reading UK: Neill Committee presentation
The MEP Erika Mann (D, EPP), reporting for the Economic Committee on a Commission study on the electronic communications and teleshopping industry, will this week call on the EP to adopt measures allowing electronic trade to be regulated at an international level, through the World Trade Organisation, and for the Commission to investigate whether it… Continue reading EU: Teleshopping and electronics
TMD Carat will be dropping the ‘TMD’ from its name next month. The change is aimed at rebranding the business as an international ad agency and will become effective from June 1.As part of the move TMD Carat Manchester becomes Carat Manchester, TMD Direct becomes Carat Direct and Carat UK becomes Carat Group UK. Most… Continue reading TMD Carat Changes Name
The EP has adopted a report on television piracy. Its author, Georgios Anastassopoulos (EPP, GR) reminded fellow MEPs that it has been a year since the EP gave the Commission the green light to take action against piracy of “conditional access” services. He welcomed the speedy reaction by the Commission and much of what they… Continue reading EU: TV pirates beware
Internet Service Provider UK Online has announced the relaunch of its award-winning web site. To be found at http://www.ukonline.co.uk, the completely revamped site provides a central resource for internet users looking for information about Britain and combines this with other interactive services.UK Online’s business development manager, Matt Kelland, said: “We have been working closely with… Continue reading UK Online Website Gets Revamp
The results are now in following the consultation process on the Green Paper on Commerce. According to the Commission the process evoked responses from a wide range of organisations, including national and regional governments, public bodies, professional associations and businesses. The Green Paper set out four major challenges, including: the effectiveness of the single market;… Continue reading EU: Consultation on Commerce
Capital Radio’s director of programming, Richard Park, claims that Xfm’s listenership can be improved by the marketing and promotions push which Capital can provide. He denies that the programming needs to be changed and describes the station as “an attractive brand and an attractive style of music.”For the full interview with Richard Park concerning his… Continue reading Interview – Richard Park, Group Director Of Programmes, Capital Radio
Some 50 companies involved in the information technology industry – including America Online, Hewlett-Packard, IBM, and Microsoft – together with advertisers, direct marketeers and Internet service providers, have grouped together to form the Privacy Alliance, an association to promote self-regulation in Internet commerce. The initial aim is to draw up a set of privacy standards;… Continue reading US: Association formed
The Internal Market Council on 18 May 1998, chaired by the UK trade minister Lord Simon of Highbury, looks set to approve draft conclusions welcoming the Commission’s proposed actions set out in its Follow-up Communication on the Green Paper on Commercial Communications.In addition, Lord Simon has in particular welcomed the Communication. In a detailed article… Continue reading EU: Draft Council Conclusions
