Edinburgh-based advertising agency, Faulds Advertising, has restructured its operations to create five new divisions. This follows what media director, Sara Maclean, describes as a “hard year”.The five new divisions at Faulds each has its own specific remit. Classic Faulds will offer the traditional creative service; Total Faulds provides a ‘total communications package’ incorporating all aspects… Continue reading Faulds Restructures In The Face Of Tough Competition
Associated New Media’s Soccernet website achieved over 12 million page impressions in March according to the latest audit by ABC //electronic. The site, at http://www.soccernet.com/, recorded 12,617,704 page impressions for the audit period 1 March – 31 March 1998.Soccernet editor, Greg Hadfield, claims that this audit demonstrates that the site is one of the busiest… Continue reading Soccernet Audience Grows By 60% In 3 Months
Joanna Baldwin has joined London-based Bates Europe as new business director. She will join Bates on 1 July from Publicis, where she was a managing partner and head of international business.Baldwin will have overall responsibility for driving new business growth in Europe and will report to Jean de Yturbe, chairman of Bates. The new business… Continue reading New Director At Bates Worldwide
Virgin Cinemas is launching a television service which will appear in the foyers of its cinemas. The VCTV service will show an hour-long programme of film trailers, music and ads.Advertising for the first programme has been taken by Snickers and The Gap, which will each receive six 70-second ad breaks during the programme’s broadcast from… Continue reading Virgin Launches Cinema TV
The Newspaper Publishers Association has said that the results of a research report into the National Readership Survey are due in tomorrow. The NPA stressed that the analysis, conducted by consultants, is private and its results may not be published publicly.It is understood that the analysis is concerned with the new test questionnaire for newspaper… Continue reading NPA NRS Analysis Due Tomorrow
Sky One’s Hot Summer Down Under series is to be sponsored by Castlemaine XXXX. The series begins on Sunday 3 May at 10:00pm and runs for eight weeks.…Paramount Comedy Channel’s Gayle’s World has secured a sponsorship deal with Diet Tango after the show’s star, Gayle Tuesday, apparently said she liked the drink. The association begins… Continue reading Sponsorship News
The ITC’s new website has been launched at http://www.itc.org.uk/. It is aimed at providing easy access to ITC material for licensees, the TV industry and the viewing public. It includes latest news from the Commission, a licensees database and on-line versions of the ITC’s codes.Watch out for a review of the site in a forthcoming… Continue reading ITC Launches New Website
Commercial radio continued to pull away from the BBC in terms of share of listening for RAJAR Q1 1998: all commercial achieved a share of 50.1% (up from 49.4% last year) while the BBC’s share stood at 47.7% (down from 48.4% last year). Overall, all national commercial stations had a listening share of 10.2% (up… Continue reading Commercial Radio Grows At BBC’s Expense
Northcliffe Newspaper Group is currently testing an interactive Teletext system that allows people to buy cars via their TV sets. The service will be broadcast in the South West of England, covering the Westcountry Television franchise area.Interactive Teletext allows the user to respond directly to information seen on the screen in a two-way communication. The… Continue reading Northcliffe Trials Teletext Car Buying
A new report by the Media Intelligence Bulletin (MIB) claims that the electronic programme guides (EPGs) which are to be launched alongside digital television will prove to be key areas of revenue and profit. MIB’s managing editor, Emmett Power, believes that EPGs will dominate digital and web-enhanced television in the same way as ‘portal’ sites… Continue reading EPGs Will Be A £1bn Industry By 2002, Says Survey
