Commercial radio continued to pull away from the BBC in terms of share of listening for RAJAR Q1 1998: all commercial achieved a share of 50.1% (up from 49.4% last year) while the BBC’s share stood at 47.7% (down from 48.4% last year). Overall, all national commercial stations had a listening share of 10.2% (up… Continue reading Commercial Radio Grows At BBC’s Expense
Associated New Media’s Soccernet website achieved over 12 million page impressions in March according to the latest audit by ABC //electronic. The site, at http://www.soccernet.com/, recorded 12,617,704 page impressions for the audit period 1 March – 31 March 1998.Soccernet editor, Greg Hadfield, claims that this audit demonstrates that the site is one of the busiest… Continue reading Soccernet Audience Grows By 60% In 3 Months
Joanna Baldwin has joined London-based Bates Europe as new business director. She will join Bates on 1 July from Publicis, where she was a managing partner and head of international business.Baldwin will have overall responsibility for driving new business growth in Europe and will report to Jean de Yturbe, chairman of Bates. The new business… Continue reading New Director At Bates Worldwide
Virgin Cinemas is launching a television service which will appear in the foyers of its cinemas. The VCTV service will show an hour-long programme of film trailers, music and ads.Advertising for the first programme has been taken by Snickers and The Gap, which will each receive six 70-second ad breaks during the programme’s broadcast from… Continue reading Virgin Launches Cinema TV
The Newspaper Publishers Association has said that the results of a research report into the National Readership Survey are due in tomorrow. The NPA stressed that the analysis, conducted by consultants, is private and its results may not be published publicly.It is understood that the analysis is concerned with the new test questionnaire for newspaper… Continue reading NPA NRS Analysis Due Tomorrow
Sky One’s Hot Summer Down Under series is to be sponsored by Castlemaine XXXX. The series begins on Sunday 3 May at 10:00pm and runs for eight weeks.…Paramount Comedy Channel’s Gayle’s World has secured a sponsorship deal with Diet Tango after the show’s star, Gayle Tuesday, apparently said she liked the drink. The association begins… Continue reading Sponsorship News
Media research company RSL-Research Services has changed its name to IPSOS-RSL. The company says that this is in order to reflect its role as a “leading member” of the Paris-based IPSOS international group.RSL: 0181 861 8000 http://www.rslmedia.co.uk/
BARB will be broadening its shareholders to include the IPA, BSkyB, Channel 4, Flextech and Channel 5.The board of BARB, currently jointly owned by the BBC and ITVA, decided on expansion at a meeting last week. The aim of the move is to make BARB fully representative of the television industry and, as it continues… Continue reading BARB Broadens Shareholders
The launch of Granada Sky Broadcasting’s (GSB) Breeze cable and satellite channel on 1 May (see GSB Aims To Create Top Women’s Channel) is being promoted with a £1 million marketing campaign which started this week.Presenters of two of the channel’s shows, Leslie Ash and Julia Carling, are starring in 30-second TV advertisements produced by… Continue reading Granada To Promote Breeze Launch
The IPA has announced the results of its 1998 Council elections. Each year one third of the elected places on the Council come up for re-election. The following people were elected:Newly-elected members:Stephen Carter, J Walter Thompson Barry Cook, DMB&B Andrew Cracknell, Ammirati Puris Lintas Grant Duncan, BDDP.GGT Mike Elms, CIA Medianetwork UK Mark Lund, Delaney… Continue reading IPA Council Elections Results
