The ITV Network Centre has said that it is on course to meet its peaktime average share target of 38% for this year. In its review of 1997 the Network also warns however that “because of the lead times in programme creation, much of 1998 will be a transitionary year.”In the document John Hardie, marketing… Continue reading ITV ‘On Course’ To Meet Targets
The IPA’s annual report claims that UK advertising agencies enjoyed their fourth year of recovery following a recession at the start of the decade.During last year, the IPA consolidated its cooperation with ISBA through a number of joint projects, negotiations and seminars. An agency trainers network was launched by the IPA so that member agencies… Continue reading IPA Annual Report Finds Ad Agencies In Positive Mood
The big-wigs who guard the coffers of the big money music industry are currently in a panic over the disappearance of their profits down illegal websites that are distributing their wares via the internet for free. With the development of what is called MP3 technology (stemming from MPEG 1 Layer 3) CD recordings can now… Continue reading Web Round-Up – W/E 01/05/98
Revenue Total terrestrial television was estimated to have brought in ad revenue of £198.61 million. Of this, ITV brought in £138.64m (down 6.4% year on year), C4 £43.9m (down 0.2%), C5 £10.57m and GMTV £5.5m (down 14.1%).There was little change among the ITV franchise holders, with only LWT showing a substantial change in revenue share… Continue reading TV Round-Up – March
IDG has launched a new Playstation title called Playstation Zone, joining the Playstation Pro magazine it already publishes. The 132-page glossy has an initial print-run of 60,000 and a cover-price of £2.99. It is aimed primarily at males between the ages of 14 and 24.For a round-up of the computer magazine market subscribers should access… Continue reading New Playstation Magazine From IDG
Associated New Media’s Soccernet website achieved over 12 million page impressions in March according to the latest audit by ABC //electronic. The site, at http://www.soccernet.com/, recorded 12,617,704 page impressions for the audit period 1 March – 31 March 1998.Soccernet editor, Greg Hadfield, claims that this audit demonstrates that the site is one of the busiest… Continue reading Soccernet Audience Grows By 60% In 3 Months
Cinema admissions showed a year on year fall for March, the first drop since February last year. According to latest data from CAA/EDI, average weekly admissions fell 2.6% to 2.62 million while total admissions dropped to 11.584 million.Subscribers can access the Cinema database by selecting “Cinema” from the drop-down box at the top of this… Continue reading Admissions Blow For Cinema Industry
Maiden Group has today announced the acquisition of Adlight Limited, the poster company which owns over 3,000 six sheet ad panels in supermarkets across the UK, for £15 million.Adlight’s pre-tax profits for last year were £540,000 on turnover of £3.8m. These figures do not, however, include the 2,000 panels which were constructed during 1997. The… Continue reading Maiden Buys Adlight
The much-maligned Eye section of the Independent is about to be axed, probably in favour of a broadsheet supplement covering business and sport. Michael Crozier, who had designed the original Independent, is now back on board the paper after working for Independent Newspapers on various projects before it bought the title (subscribers see Independent Gets… Continue reading Revamp Planned For Indy Second Section
WPP has announced a 13% real terms increase in quarter 1 revenues to £418.7 million, though the strength of sterling reduced the reportable growth to 8%. Net new business billings of £403m were won during the first quarter.In terms of WPP’s regional businesses, the UK showed the greatest growth with an increase in revenue of… Continue reading Revenues Rise At WPP
