More vehicles are being offered for sale on the internet, according to a motor trade survey published today.Motor Trader‘s ‘Business Monitor’ questioned 100 of the country’s 300 largest dealer groups and found that half had their own websites. 55% believed the internet would change the way they sold cars. Only 6% thought it would have… Continue reading Internet Car Retailing Grows
Future Publishing has announced the appointment of Jenny Hollander as senior sales executive of its PC Guide magazine. Hollander has moved backed to the UK from South Africa where she has worked on ad sales for The Sunday Times and Cosmopolitan.The June issue of PC Guide will feature a covermount of the children’s Living Book… Continue reading PC Guide Appoints New Sales Executive
Emap Online has announced that it will be transferring its third-party internet advertising sales operation to Real Media. This is to allow the sales house to focus on its own in-house sites.The non-Emap websites formerly sold by Emap are to be incorporated into the international portfolio currently represented by Real Media UK, a division of… Continue reading Emap Online Transfers Third-Party Sales
BBC Worldwide has appointed a top BT boss to become its new chief executive. Rupert Gavin is currently the managing director of BT’s Consumer Division, and will take up his appointment with the BBC on 1 July.BBC: 0181 743 8000
A direct mail questionnaire conducted by GWR Group has revealed that the strength of local radio brands in clients’ advertising campaigns is gaining weight. 73% of respondents to the questionnaire agreed with the statement, ‘Local radio advertising has more credibility with my clients.’All the respondents believed that bigger brands are now advertising on local radio;… Continue reading Local Radio Brands Important To Advertisers, Says Survey
Tuesday The Retail Prices Index for March is announced.The ITC advertising complaints bulletin for February/March is released.Thursday Future Publishing will be launching a new lifestyle motoring magazine called Redline . A first issue review will appear on Newsline.Friday The Monopolies and Mergers Commission is expected to report to the Department for Trade and Industry with… Continue reading The Week Ahead
A special analysis by Media Vision Research into film rental patterns during Euro ’96 suggests that, apart from when England and Scotland play, there may be an increase in rental transactions during the World Cup.While film rentals predictably fell by over a third on the Tuesday evening when England played Holland, there was a massive… Continue reading Video Rentals May Increase During World Cup
Chris Townsend, BSkyB’s marketing director for digital services, has left the company after just one month. He was previously commercial director at British Interactive Broadcasting.It is believed that his departure is due to the fact that there was an overlap in duties with the post of marketing director, which is temporarily held by Roger Fishman.BSkyB:… Continue reading Digital Man Leaves BSkyB
Euro MPs on two committees have declared that the Euro-Directive which bans tobacco advertising across Europe is illegal.MEPs on the Legal Affairs and Monetary Affairs committees have said that the move could not be passed as a single market, health or internal trade measure and therefore could not become law.A second vote on the subject… Continue reading Tobacco Ad Ban Illegal, According To Euro MPs
The Radio Authority is advertising a new small-scale Independent Local Radio licence to serve the town of Telford, in Shropshire.The licence is being offered on the FM waveband and is expected to cover an area with an adult population of around 115,000.The closing date for applications is 11 August 1998.RA: 0171 430 2724
