The difficulty of surviving in the new media environment was highlighted this week by the announcement that Lowe Howard-Spink has closed its Lowe Digital department. It is expected that the unit will be relaunched as a strategic consultancy in the next few months.The closure was blamed on the difficulty of making money from the competetive… Continue reading Lowe To Relaunch Digital Arm
In an unexpected and late development to the takeover saga of Home Counties Newspapers, the company’s ruling shareholders today agreed to sell the local publisher to Eastern Counties Newspapers.Although Eastern’s bid of £58.3 million is just short of the £59 million offer which Southnews announced yesterday (subscribers see Southnews Launches £59m Home Counties Bid), Home… Continue reading Home Counties Surprise Sell To Eastern
The Radio Authority has said that between January and March of this year it received 60 complaints about advertising and sponsorship issues, of which 15 were upheld. 7 of these related to misleading ads, 4 to offensive content, 1 was deemed to be harmful, 1 related to sponsorship issues and 2 to other matters.There were… Continue reading 60 Ad Complaints Received By RA
The Audit Bureau of Circulations (ABC) has announced that its director, Ray Hall, has left the organisation. Hall has been at the ABC for three years during which he developed its Verified Free Distribution (VFD) system.Hall also played a key role in the bulk sales dispute between the ABC, News International and the Mirror Group… Continue reading Ray Hall Leaves ABC
Coronation Street‘s storyline involving a transsexual character caused the ITC to receive ten viewer complaints. Complainants believed that the storyline was inappropriate for broadcast during Family Viewing Time. However, the ITC believed that the programme did not sensationalise the subject, and that the way in which it was treated did not go beyond general information… Continue reading Corrie’s Transsexual Storyline Receives Complaints
Foster’s lager and the ITV Network have signed a £750,000 broadcast sponsorship deal which will run across ‘post-pub TV’ for three nights, beginning on Friday 1 May at 10.40pm.The ‘No Worries’ weekend, the first ever sponsored showcase to run as a dedicated weekend, will be interspersed with 5 minute programmes presented by Mark Little of… Continue reading ITV Signs Weekend Sponsorship Deal With Foster’s
The March Retail Prices Index was announced this morning as 160.8, an increase of 0.3% on the previous month and a rise of 3.5% on March 1997.Subscribers can access RPI trends by selecting “Encyclomedia” from the drop-down box at the top of this page.
BT has launched a new service which offers British schools subsidised access to the internet. Schools can purchase unlimited access to online services for £445 a year for a standard telephone line, and £790 a year for a higher speed ISDN line; both will be set up to operate during normal school hours.The BT Schools… Continue reading BT Launches Schools Online Service
The release of Quarter 1 RAJAR data has been brought forward by one day to Thursday 30 April.The data will be available that afternoon on MediaTel and will be accompanied by Newsline reports.http://www.rajar.co.uk/
Tuesday The Retail Prices Index for March is announced.The ITC advertising complaints bulletin for February/March is released.Thursday Future Publishing will be launching a new lifestyle motoring magazine called Redline . A first issue review will appear on Newsline.Friday The Monopolies and Mergers Commission is expected to report to the Department for Trade and Industry with… Continue reading The Week Ahead
