London News Radio has made a deal with Air Canada which will see the airline sponsoring the International Business Bulletin on News Direct 97.3FM. The aim is to target businessmen flying to Canada.The ident will be heard four times a day, introducing and closing the twice hourly business bulletins broadcast during drivetime.The deal was negotiated… Continue reading LNR Business Bulletin Teams Up With Air Canada
The Billetts Consultancy this week launched an outdoor evaluation tool called Outdoor Tracker to help advertisers overcome what it sees as the poor distribution practices of many poster contractors.Examples which Billetts identified included an instance where the same poster for a client had been run side by side on the same road, therefore reaching exactly… Continue reading Billetts Launches Outdoor Tracker
The ITC has announced that from 1 January 1999 ITV and Channel 4 will no longer be required to cross-promote each other’s programmes.The Commission said that the practice was open to question due to the phasing out of the Channel 4 funding formula, which will also end next year. All respondents to an earlier ITC… Continue reading ITV And C4 To End Cross-Promotions
The Radio Authority has announced the applications for the new small-scale Independent Local Radio (ILR) licences within Tayside; the closing date for applications was 7 April. Each licence is being offered for small-scale coverage of a location within the former Tayside region comprising the areas of Angus, City of Dundee, and Perth and Kinross.The following… Continue reading RA Receives 4 Applications For Tayside Small-Scale Licences
Worldwide media group News Corporation has created a new division which will offer advertisers the opportunity to plan campaigns across the whole of the Corporation’s network of media. The division is called News Corp One and will be headed by senior vice-president Kayne Lanahan.News Corp’s president and COO, Peter Chernin, says: “Working with News Corp… Continue reading News Corp Forms Group-Wide Marketing Arm
The Internet Advertising Bureau’s Advertising Revenue Reporting Programme has found that internet ad revenue for 1997 reached $906.5 million (£538 million). The survey, which was conducted by Coopers & Lybrand, reported that online advertising revenues continued their upward trend with the fourth quarter of the year showing a 48% increase on the third quarter.IAB’s chairman,… Continue reading Report Says 1997 Online Ad Revenue Reached £538m
Ron Mudge, DMB&B’s communications director, will be leaving the agency to rejoin Saatchi & Saatchi as media director. He left Saatchi in November last year (subscribers see Appointments Briefs) when he held the position of group media director.Mudge will replace Mike Gorman, who will be leaving the agency in June.Saatchi & Saatchi: 0171 636 5060
ITV has joined forces with Times Newspapers and broadcast sponsors Vauxhall to launch television’s first interactive scratchcard competition linked to sports sponsorship.The promotion will run throughout the five weeks of the World Cup ’98 and involve five million gamecards being distributed via the Times and Sunday Times . Scoring for the game will be closely… Continue reading ITV To Launch World Cup Promotion With Vauxhall and Times
MindShare, the media company created by JWT and Ogilvy & Mather in September 1997 (subscribers see WPP Buy Buchanan And Create Mindshare), has announced that Simon Rees will be its new managing director. Rees is currently on gardening leave with TMD Carat where he is deputy managing director.MindShare is expected to officially open for business… Continue reading MindShare Appoints Managing Director
Classic FM has signed a deal with Barclays Savings worth over £400,000 which will see the finance company sponsoring Classic’s Sunday afternoon show, Across The Threshold With David Mellor.The association with the two-hour programme, which features Mellor introducing classical music to celebrity guests, will run for six months.The campaign was devised by Jeremy Paul at… Continue reading Barclays Savings Sponsors Classic FM Show
