Media research company RSL-Research Services has changed its name to IPSOS-RSL. The company says that this is in order to reflect its role as a “leading member” of the Paris-based IPSOS international group.RSL: 0181 861 8000 http://www.rslmedia.co.uk/
BARB will be broadening its shareholders to include the IPA, BSkyB, Channel 4, Flextech and Channel 5.The board of BARB, currently jointly owned by the BBC and ITVA, decided on expansion at a meeting last week. The aim of the move is to make BARB fully representative of the television industry and, as it continues… Continue reading BARB Broadens Shareholders
The launch of Granada Sky Broadcasting’s (GSB) Breeze cable and satellite channel on 1 May (see GSB Aims To Create Top Women’s Channel) is being promoted with a £1 million marketing campaign which started this week.Presenters of two of the channel’s shows, Leslie Ash and Julia Carling, are starring in 30-second TV advertisements produced by… Continue reading Granada To Promote Breeze Launch
ITV told the Montreux Golden Rose Festival yesterday that it is planning the launch of a new game show with a prize of £1 million. The show, to be called Who Wants To Be A Millionaire?, is hoping to provide competition to the BBC’s National Lottery coverage.ITV claims that the programme will be upmarket and… Continue reading ITV Plans £1 Million Game Show
The ITV Network Centre has said that it is on course to meet its peaktime average share target of 38% for this year. In its review of 1997 the Network also warns however that “because of the lead times in programme creation, much of 1998 will be a transitionary year.”In the document John Hardie, marketing… Continue reading ITV ‘On Course’ To Meet Targets
The IPA’s annual report claims that UK advertising agencies enjoyed their fourth year of recovery following a recession at the start of the decade.During last year, the IPA consolidated its cooperation with ISBA through a number of joint projects, negotiations and seminars. An agency trainers network was launched by the IPA so that member agencies… Continue reading IPA Annual Report Finds Ad Agencies In Positive Mood
The big-wigs who guard the coffers of the big money music industry are currently in a panic over the disappearance of their profits down illegal websites that are distributing their wares via the internet for free. With the development of what is called MP3 technology (stemming from MPEG 1 Layer 3) CD recordings can now… Continue reading Web Round-Up – W/E 01/05/98
Revenue Total terrestrial television was estimated to have brought in ad revenue of £198.61 million. Of this, ITV brought in £138.64m (down 6.4% year on year), C4 £43.9m (down 0.2%), C5 £10.57m and GMTV £5.5m (down 14.1%).There was little change among the ITV franchise holders, with only LWT showing a substantial change in revenue share… Continue reading TV Round-Up – March
IDG has launched a new Playstation title called Playstation Zone, joining the Playstation Pro magazine it already publishes. The 132-page glossy has an initial print-run of 60,000 and a cover-price of £2.99. It is aimed primarily at males between the ages of 14 and 24.For a round-up of the computer magazine market subscribers should access… Continue reading New Playstation Magazine From IDG
Total terrestrial television was estimated to have brought in ad revenue of £198.61 million. Of this, ITV brought in £138.64m (down 6.4% year on year), C4 £43.9m (down 0.2%), C5 £10.57m and GMTV £5.5m (down 14.1%).The ad industry will be pleased with the fact that a number of ITV audiences and all of C4’s showed… Continue reading TV Round-Up – March
