The groans of despair were audible when it was announced that yet another magazine would be launching into the burgeoning men’s lifestyle market (subscribers see Wagadon To Launch Men’s Mag). Many wondered how Wagadon’s Deluxe could possibly compete with the likes of Loaded and FHM, despite its claims that it would be ‘different’. This pronouncement… Continue reading First Issue Review – Deluxe
ITV achieves the highest viewing share of the terrestrial channels this week with 32.8 % of the total share and BBC1 chasing with a respectable 29.7 %.Coronation Street pulls in the crowds as usual, with an average audience figure of 16.59 million, once again pushing Eastenders into the doldrums with its average audience of 13.63… Continue reading TV Viewing Summary W/E 22/03/98
In an attempt to monitor how clumsily we deal with computers and the like, a kind of time-motion study has been set up with funding from the Economic and Social Research Council which will view technology users in their own homes. So that we are not disturbed in our natural environment, a number of cameras… Continue reading Web Round-Up W/E 03/04/98
The Mirror Group has said that it will be closing its Sporting Life title on 12 May and incorporating it into the Racing Post . It is expected, however, that the title will reappear some time in the Autumn as a general sports daily. Over 100 staff have been made redundant as part of the… Continue reading Sporting Life To Close
News Group Newspapers, the division of News International which publishes The Sun and the News Of The World, has announced the creation of the post of display sales controller in its sales department. The post is to be filled by Mike Gordon, previously advertising manager for The Sun. Gordon will have responsibility for News Group… Continue reading News Group Restructures Sales Team
Twix will be covermounting a branded music CD on the front cover of TV Hits in a sponsorship deal worth in excess of £100,000.The deal, negotiated by the Braben Company, will also include a programme of branded promotion and sponsored editorial over a number of issues of the title. The CD will feature seventeen tracks… Continue reading Twix To Sponsor TV Hits
The Independent Television Commission (ITC) has said that Channel 4 must broadcast an on-screen apology to four environmentalists who were interviewed for the channel’s recent series Against Nature. The ITC claims that the views of these interviewees were distorted and misrepresented.The ITC has upheld complaints from the four contributors to the series about the way… Continue reading Channel 4 To Apologise For Against Nature Series
The latest Sensor survey from CIA MediaLab reports that people are switching to purchasing products via computers, faxes and telephones in a move away from direct mail and catalogues. Consumers, says the survey, prefer the speed of technology.The survey asked which method they would choose to buy a cross-section of products and found that electronic… Continue reading Public Switch To Electronic Shopping Says Survey
Channel 5 Broadcasting has this afternoon received a major cash injection through a City bank syndicate.HSBC Banking Corporation has arranged a £150 million financial package which will be used “for future developments”. 5 says that the practical effect will be to “limit Channel 5’s shareholders exposure and increase the return on their investment.”David Elstein, chief… Continue reading City Puts Cash Into C5
