Reed Elsevier, in an update on its trading position, has said that it expects to sell off its IPC magazines business in early 1998. Despite rumours that the arm may be bought by an IPC management team, led by chairman John Mellon, Reed say that they are still reviewing “available options”.The publishing group also said… Continue reading Reed Expects IPC Sell-Off By Early 1998
ITV and Cable & Wireless have teamed up to create a new project in the development of direct response on-screen advertising. Call ITV will allow advertisers to all use a generic telephone number, 0870 3333 333, which all viewers can call to be transferred to the appropriate telemarketing service. The technology of handling these calls… Continue reading ITV Develops Direct Response Advertising
Reuters has announced that it will be implementing a capital reorganisation which will return £1.5 billion of surplus capital to shareholders. The reorganisation will involve the creation of a new holding company, Reuters Group PLC, which will then acquire Reuters Holdings PLCThe company said the return reflects the “continuing success” of its policy of focusing… Continue reading Windfall For Reuters Shareholders
GWR Group’s new sales operation, Opus, is getting ready to launch on January 1. The outfit will be based at Oxford Circus in London’s West End and handle sales for 40 local FM and AM stations and the national Classic FM.The sales team will report to sales and marketing director Simon Ward and managing director… Continue reading Opus Gets Ready For Launch
After the excitement of last week’s five episodes of Eastenders, and Heartbeat beating everyone to the top of the chart, things are returning to their usual pattern. Coronation Street grabs hold of the top spot once again, with Monday’s episode attracting 18.03 million – well, it was quite a triumph for the oppressed, watching Maud… Continue reading TV Viewing Summary W/E 23/11/97
The first broadcast of an ITV programme live on the Internet, Carlton’s music programme Videotech, has been sponsored by Tower Records. This is the first time Tower Records has sponsored a programme on the World Wide Web.The webcast, which was broadcast on Thursday 27 November at the same time as the programme went out in… Continue reading Tower Records Sponsors Videotech Webcast
Two-thirds (65%) of the British public want the biennial Ryder Cup event added to the list of sports protected from exclusive showing on cable and satellite TV, according to the latest findings from CIA MediaLab’s Sensor survey. Last September, the Ryder Cup was broadcast on Sky with only highlights on the BBC.The findings will add… Continue reading Two-Thirds Of Public Want Full Coverage Of Ryder Cup On Terrestrial TV
The WPP group has launched a website at http://www.wpp.com/. As well as contact and corporate information the site also contains a news and games section.The site will feature as a forthcoming Website of the Week.
http://www.sportsweb.com/The new Reuters SportsWeb site is dubbed the first global sports site on the Internet. Drawing on Reuters extensive news-gathering tendrils, SportsWeb does indeed feature a very impressive amount of sporting information across a large number of sports. The homepage currently focuses on the run-up to next year’s World Cup in France but presumably will… Continue reading Website Of The Week – SportsWeb
In further staff preparations for a scheduled January relaunch (subscribers see Sunday Business Winding Up To Launch), the Sunday Business has recruited the core of its new ad sales team. The paper’s advertisement director Peter Gould has rounded together a number of ex-colleagues from the Evening Standard along with new staff to complete the team.… Continue reading Sunday Business Consolidates Ad Team
