Exchange & Mart will be launching an expanded database to its website on 1 January 1998 with the support of a £170,000 ad campaign – thought to be one of the biggest spends to date by any consumer brand on the Internet.With the addition of the database, the website will contain more than 300,000 products… Continue reading Exchange & Mart Expands Website
Consumer spending is set to fall sharply in 1998 as confidence drops, predicts a new report published by the Chartered Institute of Marketing.The Quarterly State of the Market Report is forecasting a “growth recession” where the economy slows down to below the trend rate of growth but does not come to a standstill. The CIM… Continue reading Economy Set To Slow, Warns CIM
The Radio Advertising Bureau will be holding its fourth Advertiser Conference on March 3 at the Brewery, Chiswell St, London EC1. The aim of the event is to help further understanding about the role commercial radio can play in advertising solutions.To book a place call Kate at the RAB: 0171 306 2550
Capital Radio’s plans to take over Virgin Radio will have to wait a little longer after the Monopolies and Mergers Commission passed its confidential decision to the Department of Trade and Industry on Friday.The MMC had to consider the deal’s implications in terms of ownership and announcement of the decision now sits with the DTI… Continue reading Capital/Virgin Takeover Sits With DTI
The Independent Television Commission has announced the licence fee tariffs payable by its licensees in 1998. The Commission has set the total income required to meet its regulatory expenditure (the cost of licensing and regulating commercial television) at £16.65m. This represents an average increase of 6% and is the first time an increase above the… Continue reading ITC Announces 1998 Licence Fees
Dennis Publishing and Ministry of Sound dance club have teamed up to produce a magazine which is “intended to fill a gap in the lifestyle market” in the form of a ‘credible youth title’. The result is Ministry, a magazine which is dedicated to the world of clubbing and its many off-shoots. Whilst Ministry‘s focus… Continue reading First Issue Review – Ministry
Panasonic has signed a £500,000 deal with ITV to sponsor a number of programmes over the Christmas week. From 21-27 December Panasonic will be linked to three or four programmes per day.The deal was negotiated by Andy Thompson, deputy head of sponsorship at Carlton on behalf of ITV Sponsorship and Andy Jones, director of television… Continue reading Panasonic Signs ITV Christmas Deal
The Mediapolis/WCRS auction for the Pepper Foundation last night raised £27,000, up from £24,000 last year. Representatives from the charity, which cares for terminally ill children in their own home, were said to be “overwhelmed” by the level of support received.
The European Magazine publishers Federation (FAEP) has attacked Friday’s announcement by the Government that tobacco advertising and sponsorship will be made illegal after 2006 (subscribers see Tobacco Sponsorship To Be Phased Out Over Nine Years).The Federation says that the ad ban “lacks a sound legal basis in Community law and clearly runs counter to the… Continue reading Publishers Ready To ‘Fight” Tobacco Ad Ban ‘All The Way’
The IPA has elected seven companies into its membership. They are:CIA Medianetwork UK Crammond Dickens Lerner & Partners Ltd Denton Design & Marketing Ltd IDK Media Mortimer Whittaker O’Sullivan Advertising Ltd The Negotiation Centre Teamworks AdvertisingThis brings the total number of agencies in IPA membership to 213, and the number of media specialists in full… Continue reading Changes At The IPA
