While there was an overall year on year drop of 1.7% in the number of people listening to radio, from 40.293 million to 39.603 million, commercial radio suffered less than the BBC in Quarter 3. The BBC’s total weekly reach slipped 4.4% to 26.3 million while all commercial fell 0.6% to 27.6 million.The BBC’s total… Continue reading Rajar Q3 1997 – National Stations
The telecommunications regulator Oftel warned at yesterday’s European Cable Communications conference that dominant operators, such as BSkyB, should not sell premium channels and events on “unreasonable” terms. Director General of Oftel Don Cruickshank, said that, “it is essential to a competitive market in television services that a dominant operator should not be able to leverage… Continue reading Oftel Warns Against BSkyB’s Digital Dominance
IKEA yesterday launched their new design and lifestyle title, Room. Published by John Brown Contract Publishing the 100-page magazine sales at £1.00 and will have a circulation of around 500,000, distributed mainly through IKEA’s eight UK stores.Room will feature articles which reflect IKEA’s philosophy on design, environmental and global issues as well as merchandise information… Continue reading IKEA Launches Room Magazine
New research from NOP, commissioned by Northcliffe, claims that a campaign in the Sentinel will reach 52,000 more ABC1 adults in the Stoke-on-Trent area than a campaign across all of the daily national broadsheets combined, while an insertion in all of the paid-for weekly titles in the area combined will reach a smaller audience than… Continue reading Research Released On Northcliffe Title
WPP today announced a third quarter trading update which showed that the company’s UK operations, which include Ogilvy & Mather and JWT, saw an increase in revenue of 6.3% year on year to £83.9m.Figures revealed however that of WPP’s various communication companies it was the advertising section which reported the lowest growth at 6.7% year… Continue reading WPP Reports Good Quarterly Results
PC Week , VNU Business Publications’ computer weekly, is set to expand with more editorial pages and an increased marketing budget. It has also been announced that American publisher Ziff Davis and VNU have agreed a revised licence which will ensure that VNU prints the title into the next century.There are also two new appointments,… Continue reading Expansion For PC Week
ITV chief executive Richard Eyre has announced the appointment of John Hardie as ITV’s marketing and commercial director. Hardie moves from Procter & Gamble where he is managing director, Cosmetics & Toiletries (Europe). Whilst there he has headed projects for Max Factor, Cover Girl and Old Spice.Hardie will begin work at the ITV Network Centre… Continue reading ITV Appoints New Marketing And Commercial Director
According to agency estimates total terrestrial TV revenue for September, excluding GMTV, came in at £212.54 million. Of this ITV brought in £156.71m and C4 £46.8m. There was a large month on month revenue increase at C5, where there was growth from £6.75m to £9.03m, while GMTV saw a year on year drop of 6.7%… Continue reading TV Revenue – September
Douwe Egberts coffee brand has signed a deal with Channel 4 to sponsor its comedy programme Frasier. The sponsorship, believed to be worth £350,000, will run for nine episodes beginning this Friday.…Unilever has signed a deal with Sky TV for its Persil brand to sponsor the new series of ER which begins tomorrow night and… Continue reading Sponsorship Briefs
Christine Walker, ex-chief executive of Zenith, is rumoured to be preparing the launch of a media operation in conjunction with M&C Saatchi. It is expected that the new outfit will take on the media buying and planning tasks for M&C Saatchi’s new clients.
