Merrill Lynch is predicting that Saatchi & Saatchi plc, after its demerger from Cordiant (subscribers see Cordiant Confirms Demerger Plans), will increase its pre-tax profits from £14.7m in 1996 to £21.7m in 1997, £30.9m in 1998 and £39.9m in 1999. Turnover for the group will remain static however for 1997 at £384m, though revenue growth… Continue reading Predictions For Demerged Cordiant Businesses
Thursday Two new magazines launch: BBC Family Life and IPC’s Made Up! both launch, with reviews appearing on Newsline.Reuters release interim results which are expected to show a drop in revenue from £736m to £685m, mainly due to the strength of sterling.Friday Q3 Rajar figures are released at noon, with analysis reports and full tables… Continue reading The Week Ahead
TMD Carat Manchester took both silver and gold awards for ‘Best Strategic Use of Media’ at the ‘Cream of Manchester Awards’. Gold was awarded for their campaign for Midlands-based re-glazing company Triangle Glazing. Their multimedia work for Little Chef was awarded silver.Managing director of TMD Carat Manchester, Martin Conry, believes that the wins are the… Continue reading TMD Carat Manchester Clinch Two Industry Awards
Propeller Marketing Communications published its latest ‘Ads That Make The News’ survey today. The survey shows that Trevor Beattie’s Wonderbra ads generated more coverage in the national newspapers than any other in the third quarter. Beattie is the creative director of BDDP GGT ad agency. The Wonderbra ads received twelve dedicated news stories in the… Continue reading Ads In The News
Following wide speculation (subscribers see On Demand Plan Pay-Per-View Deal With Hollywood), the On Demand Management cable consortium is on the brink of sealing a pay-per-view movie deal with Hollywood film studio Warner Brothers. The On Demand group is representing Telewest, NTL, General Cable and Diamond Cable with Cable & Wireless Communications still teetering between… Continue reading On Demand Approach Warner Bros. Deal
A consortium of twenty-eight British on-line publishers including Condé Nast, The Guardian New Media Lab, Channel 4, and the Electronic Telegraph agreed to create a system of auditing online advertising revenue. This would represent the first accurate measure of the size of the British online advertising marketing.At last week’s meeting of the Interactive Advertising Group… Continue reading Online Publishers Form Advertising Research Group
Laser has confirmed to Newsline that the ITV sales houses, which also include TSMS and Carlton, are planning to change the way they trade airtime. The three companies have jointly agreed in principle to deal on the basis of share of broadcast rather than share of ITV.Laser: 0171 396 6000
Planet 24 is planning to launch a cable exclusive music channel in Ireland to be called Atomic TV.Atomic TV will be a 24-hour channel which will carry advertising and a large proportion of Irish-based bands and music. The Irish Government however is still considering whether it will give its support to the project as it… Continue reading Cable Channel Planned For Ireland
Former New PHD TV buying controller Jim McDonald is to move to GMTV in December to work as its new group sales manager. He will replace Keith Stael who is leaving to travel the world.…The Financial Times has created a number of new appointments in its advertising department. Stephen Dunbar-Johnson has been promoted to UK… Continue reading Appointment Briefs
BARB has begun a new panel which will include five cable channels previously absent from the survey.Panel 71 will measure L!ve TV , the Travel Channel , the Box , Carlton Food Network and Carlton Select . The survey began on 29 September and will be included in BARB data releases over the next couple… Continue reading BARB Begins Cable Measurement
