Marketing Week reports today that M&C Saatchi may be planning the creation of a new office in Ireland. Lord Saatchi apparently told Irish press that they “are looking for the right people to run it.” It was not clear whether the proposed Dublin agency would be a brand new enterprise or would involve the acquisition… Continue reading M&C Saatchi May Open Dublin Agency
Simon Lay has been appointed as sponsorship manager at TSMS Sponsorship. He has previously held sales and marketing positions also at TSMS, the airtime sales house. Lay will be responsible for reviewing the development of cross media sponsorship opportunities within the United News and Media Group.…Marie Oldham will join BBC Worldwide on 24 November as… Continue reading Appointment Briefs
The Advertising Standards Agency has released its October 1997 report of objections to advertisements. The following complaints were all upheld.Neon and Empire both carried offers for free posters on the outside of the sealed cellophane packing which covered the magazines. The Neon envelope claimed ‘Free! Four huge movie posters’ and Empire said ‘Four Free Blockbuster… Continue reading Movie Mags’ Poster Promos Misleading
It is reported in Marketing this week that News International are planning a subscription promotion which will offer The Times and The Sunday Times all week for only £1. This subscription offer is already run by The Daily Telegraph which also offers the paper at £1 for seven days and receives a subscription circulation of… Continue reading Possible Times Subscription Promotion
CNN International’s half-hour feature programme Pinnacle Europe is to be sponsored by Andersen Consulting. The programme begins on 2 November and is aired weekly with two repeats per week.Andersen Consulting: 0171 438 5000
http://www.mirror.co.uk/The Mirror recently launched Online Mirror, an Internet version of the daily newspaper. The online site includes a selection of news and sports stories, as well as other ‘Mirror‘ features like Miriam’s ‘advice you can trust’ and Victor Lewis Smith’s supposedly ‘hilarious and controversial’ outlooks on life. Unfortunately the site does not seem to provide… Continue reading Website Of The Week – Online Mirror
Wilmington Group, the publisher of Adline and other specialist titles, increased pre-tax profits by 32% to £2.72 million in the six months to August 31. Turnover grew 15% to £17.9m.Dennis Rook, chairman of Wilmington, said that the company’s strong balance sheet would allow it to “confidently and patiently seek out new acquisition opportunities.”Wilmington: 01322 277788
FutureNet, the Pearson-run Website, has agreed a deal with Rough Guides Limited to host the official Rough Guide To Rock Website.The site, named after the Rough Guides/Penguin book, will be a comprehensive source of information on UK and US rock music featuring “every major artist and band in the history of popular rock music –… Continue reading Rough Guide To Rock Comes To The Net
A report given from the Cable Communications Association (CCA) to the ITC claims that between one and two million extra subscribers could be gained from making the selection of channels more flexible. At present the large media groups which provide the channels very often sell them in ‘bundles’ which means that users can often not… Continue reading Cable Firms Want Greater Channel Flexibility
It is reported in today’s FT that the regional newspaper group Newsquest has responded to a modest demand for shares by lowering the maximum price of shares from 290p to 270p. Brokers SBC Warburg Dillon Read and Merrill Lynch reduced the price after a share building exercise failed to show much demand for shares at… Continue reading Newsquest’s Brokers Cut Share Price
