British American Tobacco is rumoured to be planning to buy a Formula 1 motor racing team in a bid to escape the tobacco advertising ban which will be implemented by the new Labour government.BAT would have to spend around £175m to become involved in this side of the sport and Marketing magazine names racing car… Continue reading BAT Set To Dodge Tobacco Ad Bans
The Radio Advertising Bureau has launched a new guide entitled “How Advertisers Use Radio”, which aims to demonstrate the types of analyses which can now be conducted using the available radio analysis systems. It also highlights the variety of approaches taken by advertisers when using radio.According to the RAB, a large proportion of Commercial Radio’s… Continue reading RAB Launches Radio Ad Guide
Eurosport has announced that Patrick Irwin will become the channel’s new sales manager. Irwin was previously business development manager at sports consultancy SIS.Eurosport: 0171 468 7777
News Corporation today announced full year financial results which showed a disappointing 2.5% increase in pre-abnormal net profits to A$1.295 billion (£602m), which is below the expected A$1.4 billion. A A$1.3 billion buyback of the company’s shares was also announced.The UK however was one of Mr Murdoch’s better performing regions, where operating income from businesses… Continue reading Profits Slow At News Corp
The average weekly Cinema admission figure for July was 2.57 million, which is a 12.3% increase on the same month last year. Total admissions for the month amounted to 11.391 million compared to 10.142 million last year.Subscribers can access the Cinema Database by selecting “Cinema” from the drop-down box at the top of this page.Source:… Continue reading Cinema Admissions Up 12% In July
National display advertising revenue in the regional and local press has grown by 14.4% year on year to £55.5 million for the first quarter of this year, according to the Advertising Association’s latest survey. This is the highest growth the regional press industry has achieved in a decade.It also outperforms TV (up 6.7%), national press… Continue reading Regional Press Ad Revenue Grows
Carlton Communications today announced that it had acquired rights to the Rohauer Film Collection, which includes over 600 films, for its digital TV movie channel as well as export abroad.The collection contains mainly early films such as The Birth of a Nation, The Mark of Zorro, The Thief of Bagdad and The Phantom of the… Continue reading Carlton Buys More Films
IPC Magazines has announced the appointment of Marcelle d’Argy Smith as editor of Woman’s Journal . Smith left Cosmopolitan two and a half years ago and will take up her new position next month. She aims to make Journal more appealing to older women, who she believes so far are “only being catered for in… Continue reading New Editors Appointed
Media research company MAGtrack has poached Julia Setterfield, Press Gazette‘s ad manager. She has worked on the trade title for the past three years.Setterfield will join MAGtrack today with the brief of spearheading the sales of the new “NETtest” product which evaluates visitors to Websites.MAGtrack: 0171 437 4337
Eliot Lowe has joined TMD Direct Manchester as an associate director, it has been announced. Lowe’s primary brief is to work on the JD Williams account in a strategic capacity as well as supporting the existing teams in the new business and planning fields.Lowe will also work with Ray Sweeney, TMD Carat Manchester Group’s planning… Continue reading Senior Signing For TMD Direct Manchester
