A fundamental change is expected in retailing over the next 5 years. This prediction has been made using the findings of research carried out by Verdict, retail consultants.Verdict argues that the changes in the demographic profile and aspirations of consumers will have a profound effect on the nature of retailing. The sharp drop in the… Continue reading The 21st Century Consumer
Research International has conducted research into baby boomers, the generation born after the end of the first world war. Jane Gwilliam, managing director of Research International UK commented that the findings of the report carry messages of vital importance to all advertisers and marketers of international brands. “Understanding what makes Boomers tick and what turns… Continue reading Baby Boomers
Revenue Total terrestrial TV revenue for April came in at £199.6m, including the £10m which Channel 5 brought in during its first full month on-air. ITV’s total revenue figure was £145.5m, down 0.3% on April last year, while Channel 4’s increased 1.1% to £44.5m. The ratio between ITV and C4 was 77:23.Total April TV Revenues… Continue reading TV Round-Up – April
The Radio Times readership survey of viewing and listening habits was published today. Editor, Sue Robinson comments: “Nearly 40,000 people returned our survey which shows what a major part TV plays in our lives. The results provide a fascinating insight into our relationship with the box.”The news is that ITN’s Trevor McDonald is Britain’s most… Continue reading The News Is The Most Shocking Programme On TV
The Commercial Radio Companies Association is encouraging publishers to consider radio as a medium for masthead programming. Unlike terrestrial TV, masthead programming is permitted on commercial radio; the CRCA are trying to raise awareness of the scope for this type of radio programming.The Radio Authority has, however, warned that programmers must retain editorial control over… Continue reading No Barriers For Masthead Radio
TVTimes is the official magazine media partner for The National Television Awards 1997. The show will be televised on ITV this October.This will be the third year of the awards, which are decided by a public national vote. Viewers will be able to nominate their favourite TV stars, in a number of different categories, by… Continue reading TVTimes Organise Biggest Ever Poll
CIA Group PLC, Europe’s second largest independent media buyer, is to put the final link into its European agency chain with the conditional acquisition of Scandinavian media specialist MarMedia Group.The MarMedia Group, whose agencies trade as Media Marketing Group, is one of the top two media specialists in the region. In Sweden, the Group is… Continue reading CIA Move Into Scandinavia
Zenith Media has published its six-month UK Television Forecasts to 2003 covering advertising, viewing, satellite, cable and audience costs-per-thousands.According to the report, total UK advertising expenditure grew by 7% in 1996, 4.5% in real terms after accounting for RPI, and is forecast to rise by a further 6.9% this year, or 3.8% in real terms,… Continue reading TV Forecasts
The ITC’s 1996 Annual Report and Accounts were published today. In his introduction to the report, the Commission’s chairman, Sir Robin Biggam, said that the debate surrounding a new single TV regulator must be continued this year. “The responsibility of the ITC to deliver effective and sensitive regulation is high, with major television players increasingly… Continue reading ITC Calls For Single TV Regulator
The cost of content in European new media markets will rise to $6.2 billion by 2002, according to a new report by Datamonitor, Making Money In New Media Markets. The report suggests that traditional media companies will supply much of the content to the new media markets.The analysis also predicts that the cost of content… Continue reading New Media Companies Spend Billions
