Internet Age, the monthly publication from Forme Communications, has been suspended until September. The 15,000 controlled circulation title is likely to return as a revamped title covering wider issues. Internet Age was launched in February this year and its suspension highlights the volatility of the Internet magazine market.Forme Communications: 0171 436 1673
The first Internet-based survey on attitudes to banner advertising on the Internet has shown that the medium has valuable potential for raising awareness and improving the perceptions of products and services.The survey was conducted by The Network, part of the Ogilvy Media Company, Millward Brown Market Research and the Electronic Telegraph using a sample of… Continue reading Internet Advertising Adds Up
Eurosport has reorganised its London sales team. International sales managers Tom Keaveny and Lawson Muncaster have both been promoted to sales directors.Eurosport: 0171 468 7777
It is reported that the advertising sales team of the Publishing Team, contract publishers, is being turned into a separate sales house.The stand-alone sales house will be headed by Bruce Settle, the Publishing Team’s ad director, and free to pitch for third-party business.
ISBA has made a formal submission to the ITC for a phased increase in terrestrial TV advertising minutage to an average of 9 minutes per hour, with a maximum of 12 minutes per hour. This would harmonise UK commercial terrestrial TV with satellite, cable and the European standard.The submission has been made for two main… Continue reading ISBA Calls For More Ad Time
The Network TVR for last weekend’s Wokenwell, the new ITV Sunday primetime drama, was 11.2 for all individuals, which is an audience size of 6.1 million*. This represents a substantial drop on the previous week’s first episode which was watched by 10.6 million people.LWT blamed the poor figure on the Bank Holiday, the good weather… Continue reading Wokenwell Audience Falls
Sky Sports has overtaken the BBC to claim pole position as the nation’s favourite sports channel, according to CIA MediaLab’s latest Sensor survey.In a representative sample of adults 15 years and over, 32% of adults, with or without cable and satellite TV, said that Sky Sports provided the best sports coverage in the UK. BBC1… Continue reading Sky Sports, The Nation’s Favourite
A fundamental change is expected in retailing over the next 5 years. This prediction has been made using the findings of research carried out by Verdict, retail consultants.Verdict argues that the changes in the demographic profile and aspirations of consumers will have a profound effect on the nature of retailing. The sharp drop in the… Continue reading The 21st Century Consumer
Research International has conducted research into baby boomers, the generation born after the end of the first world war. Jane Gwilliam, managing director of Research International UK commented that the findings of the report carry messages of vital importance to all advertisers and marketers of international brands. “Understanding what makes Boomers tick and what turns… Continue reading Baby Boomers
Revenue Total terrestrial TV revenue for April came in at £199.6m, including the £10m which Channel 5 brought in during its first full month on-air. ITV’s total revenue figure was £145.5m, down 0.3% on April last year, while Channel 4’s increased 1.1% to £44.5m. The ratio between ITV and C4 was 77:23.Total April TV Revenues… Continue reading TV Round-Up – April
