Budweiser may be forced to pull its sponsorship for the next World Cup as a result of the tough French ban on alcohol advertising.Budweiser, one of many sponsors for the event which normally pulls in record amounts of TV viewers from around the world, is understood to be in negotiations with the French authorities to… Continue reading Budweiser World Cup Sponsorship Deal Under Threat
Network and regional news teams and current affairs teams will be working together in the Election 97 programming on ITV. ITV’s deputy controller of network factual programmes, Marion Bowman, said: “This is the biggest investment ITV has ever made in election coverage and we are exploiting the strengths of our network partnerships to the utmost.”ITV… Continue reading ITV Unveils Its Election Plans
Xfm 104.9, the successful applicant for the last remaining Greater London FM licence, has appointed Saatchi & Saatchi Media Department to handle its media launch this coming September. The proposed media expenditure behind the launch will be in the region of £2m over the first six months of transmission, while the creative strategy is still… Continue reading Xfm Names Agency For Media Launch
Telewest Communications, one of the largest cable operators in the UK, has won the local delivery licence for the Lothian area, the ITC has announced.Telewest was the only bidder for the licence and made a cash bid of £10,000. The new franchise area consists of East Lothian District, Midlothian District and those parts of the… Continue reading Telewest Wins Lothian Licence
Although Kavanagh QC outperformed Goodnight Sweetheart with a consolidated TVR of 18 (9.614 million) compared with a TVR of 16 (8.941 million), there were several ITV areas where the BBC1 programme had a higher audience than the more upmarket legal drama.While in the London region both programmes scored an equal TVR of 16, in the… Continue reading Programme Analysis: Kavanagh QC W/E 16/03/97
Following yesterday’s The End Of The Line For Liberty item, Liberty Broadcasting has clarified the situation regarding its 963 Liberty Radio station.It says that unless the Radio Authority assists it in solving the station’s transmission difficulties as well as providing options for improving the distribution of the signal, the station may be forced to close.… Continue reading Liberty Latest
Cable & Wireless Communications plc has announced the formal terms of the Offers to be made for Bell Cablemedia plc and NYNEX CableComms. The terms of the Offers are as follows:Each BCM ordinary share will be equivalent to 0.69389 CWC ordinary shares.Each NYNEX CableComms UK ordinary share will be equivalent to 0.330714 CWC shares.The Offers… Continue reading C&W Formalise Deal
Ulster TV reported financial results for the year ended December 31 1996, which showed that pre-tax profits reached £9m (up from £8.2m last year) on the back of turnover up from £34.2m to £34.5m.Ad revenue however only increased by 2.4% to £33.2m, compared with television operating profit which increased 9.4% to £7m. UTV said that… Continue reading UTV Disappointed With Ad Revenue
WPP Group has introduced a stock option programme for all its people around the world with the first grants being made this month. WPP plans to make annual grants of fair market value stock options to all full-time people in the Group with two years service who work in wholly-owned operating companies. This will enable… Continue reading WPP Announces Share Option
A report, commissioned by the Radio Advertising Bureau, has found that the top twenty agencies more than doubled their radio expenditure over the last four years and that radio billings now outstrip revenue growth.For the fourth consecutive year commercial radio’s share of advertising revenue has risen. In 1993 commercial radio revenue stood at £178 million… Continue reading Radio Billings Outstrip Revenue
