The Media Vehicle, the in-store media company, has added Nescafe, Muller Yogurt and Procter and Gamble to it’s list of trolley ad clients.The agency’s floor posters’ network has also had a boost; Dillons has decided to carry the new medium in over 250 of its convenience stores nationwide.The Media Vehicle: 0171 453 4888
UK advertising agencies do not understand new media, lack the technical skills to implement it, and find the pace of development difficult to keep up with. These are some of the findings of a new survey conducted by new media consultancy Upstart and published in this week’s New Media Age.In general the survey found that… Continue reading UK Agencies “Do Not Understand New Media”
The Guardian is launching a stand-alone sports supplement on Easter Monday. Sport a twelve page broadsheet will appear every Monday along with the Media Supplement.Guardian 2 is also being redesigned next week as part of the ongoing changes at the paper.The Guardian: 0171 239 9696
Maverick Magazines is reported to be in the process of winding-up its computing titles, CD Rom Magazine and MacPower, in order to concentrate on the launch of its new Formula One title. Grand Prix Action launches on May 1 and will appear on the Thursday after each Grand Prix during the motor-racing season.The title will… Continue reading Maverick Enter The F1 Line-Up
The latest CAVIAR survey reveals 1996 as “the year of the blockbuster”, with the top 10 films of 1996 amassing gross takings of £175.6m and the top 25 a total of £281.6m. A record six made it over the elusive 5 million admissions barrier – Independence Day, Toy Story, Babe, Jumanji, Mission: Impossible and Goldeneye.… Continue reading CAVIAR Reveals ’96 As “Year Of The Blockbuster”
Nearly half of Britain’s TV viewers have claim that they would be ‘lost’ without TV. Over a third of the sample thought that watching TV is the best way to relax. This was revealed by research carried out by EBN, the cable and satellite business channel.Saucy Brits don’t mind a bit of bare flesh on… Continue reading Telly Addicts
By the closing date for applications, the ITC had received one application for the local delivery franchise of Ayr.The applicant is Ayrshire Cable and Telecoms Ltd, a company backed by the US Cable Corporation and its affiliates, McNicholas Construction Ltd, Metro Group Ltd and Morgan Cable Ltd. The application proposes to offer the service to… Continue reading On Ayr
Future Publishing has announced that it is relaunching Mountain Bike Pro for the second time. The title was wheeled out of its bike shed for the first time back in 1993 *Future Bike Title, it returned for an overhaul at the beginning of last year and now its latest relaunch has been set for April.… Continue reading Another False Start For Mountain Bike Pro
The magic of Alton Towers is supposed to have arrived on the Net. The Alton Towers site can be found at http://www.alton-towers.co.uk/opening.html, but unfortunately the magic must have fizzled out on route.Holiday brochures on Alton Towers are far more exciting to look at than this site. It is primarily text-based, the pictures that are available… Continue reading Web Site Of The Week – Alton Towers
Cable & Wireless, the recently merged cable giant * Cable Companies Merge, has announced the appointment of Ruth Blakemore as marketing director.She is currently marketing director of Bell Cablemedia and was previously new business director at DMB&B/IMP. Blakemore also set up her own marketing agency, Fusion Marketing.Her appointment coincides with that of Philip Langsdale as… Continue reading C&W Appoint Marketing Director
