Newsquest Media will be particularly pleased with the recent batch of VFD figures. Out of the ten free regional titles which had the best year on year increases, Newsquest published three: the Consett & Stanley Advertiser recorded an increase of 28.3% to 31,237; the Darlington/Aycliffe/Sfield Advertiser increased its VFD by 19.8% to 64,110; and the… Continue reading Regional VFDs – Free Titles
Abbott Mead Vickers is announcing its full-year results tomorrow and analysts are predicting strong figures for the ad group.It is predicted that there will be a 33% increase in pre-tax profits to roughly £14m. Billings have increased 24% to £306m, aided by major account wins such as Wrangler Jeans. Other major clients include Volvo and… Continue reading Good Results Predicted For AMV
Connect, a new monthly Internet magazine from Future Publishing is launching on May 29. Aimed at the 18-34 year old Internet user, it promises to be the ultimate guide to Internet entertainment, bypassing ‘technobabble’ and ensuring users make the most of their online time.Each issue will include an exclusive CD covermount while the editorial will… Continue reading New Internet Title For Future
The Oxford Mail comes out at the top of the charts in the newly released ABC figures for the period July to December 1996. The Newsquest owned paper has seen a 5.96% rise in its circulation figures since the same period in 1995, which now takes its total circulation for this years period to a… Continue reading Regional ABCs – Daily Paid Titles
Not all the titles in this category reported this period. Taking this into account, The West Briton can claim the prize as Britain’s highest circulation paid weekly regional, with 49,457 copies sold in the last six months of last year. The Essex Chronicle is also maintaining a strong position and goes into the number 2… Continue reading Regional ABC’s – Weekly Paid Titles
Eighty delegates either battled through the west London traffic, or walked the half mile from the station in drizzly rain to descend on the Cosmic Comedy Club, situated in a seedy Hammersmith street. They weren’t flocking to another industry party, but to Marketing Week’s Marketing To Adultescents’ conference.It was a surreal setting for a serious… Continue reading Adultescents, The Nomadic Generation
Northcliffe Newspaper Group’s Carmarthen Citizen has been relaunched in a move aimed at providing more of a complement to its sister paid-for title the Carmarthen Journal .The free newspaper will now be called the Carmarthen Herald and will increase its distribution by 500 copies to almost 7,700. This is expected to increase again to 10,000… Continue reading Northcliffe Relaunches Carmarthen Citizen
The National Theatre, on London’s South Bank, played host to the IPA’s tribute to last year’s best advertising campaigns. Good use was made of the setting as the audience in the Oliver Theatre were treated to a spectacular opening as dramatic, gradually louder, music pre-empted the flashing lights of the ‘Guys & Dolls’ backdrop. From… Continue reading It Pays To Advertise
Mills & Allen has promoted its national sales manager, Kevin Shute to director of sales. This follows the resignation of Paul Shearing who has left to become deputy managing director of Poster Publicity.Zest also approved an internal promotion this week, Emma Hewson, previously head of advertising sales, is to take on the newly created position… Continue reading New Recruits
The April issue of IPC’s Family Circle magazine will go on sale tomorrow with a new editorial focus and a new section devoted to supermarket shopping.IPC says that there will be a “re-focus of the magazine’s core values to concentrate on a number of key elements”. These include more of a focus on real life… Continue reading Family Circle To Get New Focus
