Delta Air Lines has landed Saatchi & Saatchi with its $100 million account.Ronald W. Allen, chairman, president and chief executive officer said: “We chose Saatchi & Saatchi because they are a worldwide agency with a proven track record for building global brands.”The agency’s first assignment is to launch Delta’s redesigned transatlantic business class this Spring.The… Continue reading Saatchi & Saatchi Lands $100,000
As Bob Phillis, deputy director general of the BBC put it: “This is the second long-awaited announcement to be made today, the first being the election date.” Subject to the approval of shareholders and the Department of National Heritage, BBC Worldwide Ltd, the commercial arm of the BBC, has finally concluded an Agreement with Flextech… Continue reading Flextech And The BBC Finally Shake Hands
Pearson’s financial results are released today and AMV’s finals appear on Thursday; Newsline will report on both these results.Two industry conferences are taking place this Tuesday; Marketing To Adultescents, organised by Marketing Week is taking place at the Cosmic Comedy Club and the IPA conference, Advertising Effectiveness, is being held at the National Theatre. Newsline… Continue reading The Week Ahead
Radio Ireland, the new national independent radio station, launches today on frequencies between 100 and 102 MHz.The station, whose backers include Scottish Radio and ICC Venture Capital, will air specialist items such as comedy, arts, education and Irish language programming as well as more mainstream drama. It will run an early morning current affairs programme… Continue reading Radio Ireland Goes On Air
Business Monitor, the online business and economics information source, has launched its DataCash payment system whereby users pay a fee for each item of data requested. This means that users will no longer pay annual subscriptions.The first database to be made available through DataCash is Spicers Centre for Europe, an information source containing over 60,000… Continue reading Internet ‘Pay-Per-View’ System Launched
It was a busy day for the Flextech Board, not only did they officially announce the details of Flextech’s joint venture with the BBC today Flextech And The BBC Finally Shake Hands, they also released the group’s financial results for the year ending 31 December 1996.Flextech has seen a continuing growth in turnover up from… Continue reading Flextech Reports Continuing Growth
It is rumoured that Sunday Business the struggling financial newspaper is considering floating on the stock market. The paper is thought to be hoping for a listing on the Alternative Stock market within 12 months.However, unless the business is packaged with a number of profitable ventures it is unlikely to tempt many investors.
The IPA has today launched its Excellence in Advertising hardback book. Edited by Leslie Butterfield, the book brings together the views of some of the better known figures in advertising and marketing and includes contributions from John Bartle, Peter Doyle, Gary Duckworth, Paul Feldwick, Chris Forrest, Bruce Haines, Steve Henry, Iain Jacobs, Jim Kelly and… Continue reading IPA Launches Advertising Book
In the UK, the Advertising Association has produced a position paper for the Department of National Heritage on the “protection of minors and human dignity in audio visual and information services.” The paper stresses the importance of treating commercial communication issues within the context of DGXV’s Green Paper, and castigates the European Consumers’ Union (BEUC)… Continue reading UK: Protection Of Minors
A cut-price Manchester Evening News has added around 50,000 sales each week, the newspaper is claiming.Since the end of last year the newspaper has been slashing the price of its Friday edition from 30p to 10p and it is rumoured that the cut will be extended to another day of the week.Although the paper has… Continue reading Manchester Evening News Claims Sales Success
