President Clinton has called upon broadcasters to provide free advertising time for political campaigners. He blamed the TV industry for inflating the cost of fighting elections, saying that candidates spent $400 million on commercials in 1996, against $25 million in 1972. The initiative provided a focus for discussion among several US Congressmen at the American… Continue reading US: Clinton Asks For Free Advertising
It has been widely reported that Granada is to make a takeover bid for YTTV some time in the very near future. However, Granada has now indicated that it would not be making any moves in this direction for at least three months.YTTV released its final results on *Profits Soar For Yorkshire Tyne Tees. Its… Continue reading Granada Not So Keen On YTTV
On 13 March the Council of Ministers responsible for the Internal Market achieved a Common Position on a modification of rules on the labelling, presentation and advertising of dietary foodstuffs (Directive 89/398/EEC). A compromise proposal from the Dutch Presidency was supported by all except the UK representative. The proposal included foods aimed at sportsmen and… Continue reading EU: Common Position On Food Labelling
The Independent Television Commission has announced that Channel 5 will be allowed to begin broadcasting on 30 March because it is satisfied that at least 90% of relevant homes have been retuned.The decision has been taken on the basis of both door to door house calls undertaken by C5 and the results of test transmissions… Continue reading ITC Satisfied With C5 Retune
United News & Media, reporting its first full year results since its merger with MAI in February last year *United News & Media Merge With MAI, has reported a 12% increase in profits to reach £290.2 million. This is on the back of turnover up from £1.801bn to £1.917bn.1996 was a strong year for the… Continue reading UNM Profits Up 12%
The Independent will be celebrating St Patrick’s day by giving a way a cover-mounted CD of Irish music. 100,000 CD’s are being distributed in the Capital; they will appear on the front of copies of Saturday’s Eye and are being sponsored by Guiness.The Independent: 0171 345 2000
A cut-price Manchester Evening News has added around 50,000 sales each week, the newspaper is claiming.Since the end of last year the newspaper has been slashing the price of its Friday edition from 30p to 10p and it is rumoured that the cut will be extended to another day of the week.Although the paper has… Continue reading Manchester Evening News Claims Sales Success
Redwood Publishing is to produce a home interest magazine for Sainsbury’s Homebase. The title is aimed at upmarket homeowners with families and will focus on home and garden content.750,000 issues of Homebase Living are being produced, they will be distributed free to Homebase cardholders and on sale in the stores for £1.00. The title will… Continue reading Sainsbury’s Hopes To Repeat Its Magazine Success With New
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If velocity deep-section rims, naked carbon and specialised prolongs are your thing then IPC’s new magazine, Mountain Bike Reader, should be the read for you.Aimed at 18-35 year old men who are active mountain bikers the magazine tries hard to raise the level of editorial to an interesting level but at the end of the… Continue reading First Issue Review – Mountain Bike Rider
In Turkey, a bill currently going through parliament could endanger the future of the advertising industry, according to local industry experts. The proposed legislation was introduced by the Welfare Party, a fundamentalist Islamic political organisation that has a majority in parliament with its coalition partner, the True Path Party. The proposals would mean that companies… Continue reading TUR: Legislation Threatens Advertising
