CIA Medianetwork has taken on Helen Sawyer as head of regional media. She replaces Jane Chaplain who is leaving to go overseas.Sawyer is currently an associate director of the Leaflet Company, part of the Mediaforce Group. She will join CIA within the next few months.CIA Medianetwork: 0171 633 9999
ITV is claiming that it clocked up its highest Wednesday peak-time share so far this year this week.According to live overnight data supplied by the Network, ITV’s share of the audience was 49.5%, compared with 21% for BBC1, 10.3% for BBC2, 9.7% for Channel 4 and 2.1% for Channel 5.Neil Morrissey’s performance as The Vanishing… Continue reading Winning Wednesday For ITV
The ITC is required by the 1996 Broadcasting Act to draw up a code giving guidance on matters relating to the televising of sports, and other events of national interest, that have been listed by the Secretary of State *ITC Receives Responses On Listed Events. The code was published today after consultation with all interested… Continue reading ITC Publishes Code For Listed Events
BARB has announced that it will be carrying out new procedures to measure more accurately the viewing habits of the 16-24 and 25-34 age groups.An investigation by BARB to see whether the current measurement specifications could be improved upon revealed that its measurement of the 16-24 age group was 5% lower than the 1991 census… Continue reading BARB To Carry Out New Measurements
The Media Research Group has elected its 1997/1998 Committee. The new Chair and individual committee responsibilities have yet to be finalised. The committee members are: Richard Bedwell – RSL Media Belinda Beeftink – Telmar Communications Peter Bowman – WCRS Denise Gardner – Leo Burnett Nick Hiddleston – Universal McCann Hugh Johnson – Channel 4 Sofie… Continue reading MRG Election Results Announced
Paragon Publishing will be adding to its growing portfolio of computing titles next month when it launches Net Gamer . The monthly Internet title, billed as “for the ultimate multiplayer PC gaming experience”, will be released on May 29. It will cost £4.99.Paragon: 01202 299900
Yesterday’s MRG meeting concentrated on the public’s perception of market research. Richard Windle, director of RSL Media, unearthed the findings of a specially commissioned study into the public’s attitudes to research, and their likelihood of participating in it.The study was commissioned by the Research Development Foundation, who exist to: “Aid the development of the survey… Continue reading MRG Evening Meeting: Winning Over The Public
Business Age magazine is preparing to return to the news-stands. The title, which closed last June *VNU Magazines To Close, is reported to be about to be given a new lease of life. The title’s current owner, VNU Business Publications is said to have sold the rights to Business Age to Anil Bhoyrul, former editor… Continue reading The Business Age Is Back
The magazine dedicated to discussing New Media issues, New Media Age has finally caught up with itself and gone on-line; the site can be found at: http://www.nma.co.uk.The magazine’s site has a simple design and is easy to navigate, however some of the text headings have to be squinted at to be seen.Avid readers of New… Continue reading Web Site Of The Week – New Media Age
The LBC 1152/News Direct 97.3 sales team has been restructured, with Tony Robinson being promoted to national sales manager and Gill Ashworth joining as senior sales executive from MSM. The reshuffle was prompted by the departure of Karen Morris who joined Classic FM.LBC 1152/News Direct 97.3: 0171 973 1152
