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If velocity deep-section rims, naked carbon and specialised prolongs are your thing then IPC’s new magazine, Mountain Bike Reader, should be the read for you.Aimed at 18-35 year old men who are active mountain bikers the magazine tries hard to raise the level of editorial to an interesting level but at the end of the… Continue reading First Issue Review – Mountain Bike Rider
Good Health is the name of a monthly magazine to appear in the shops for the first time this September. It is aiming primarily at women and their families and aims to provide the recipe for a healthy lifestyle. Editorials will be written by health experts and professional practitioners.Jack Hay, the publisher commented: “Unlike other… Continue reading Good Health To You
In Turkey, a bill currently going through parliament could endanger the future of the advertising industry, according to local industry experts. The proposed legislation was introduced by the Welfare Party, a fundamentalist Islamic political organisation that has a majority in parliament with its coalition partner, the True Path Party. The proposals would mean that companies… Continue reading TUR: Legislation Threatens Advertising
The Daily Mail is launching a subscribers only web-site dedicated to the Royal Family. The paper is aiming the site at non-UK English speaking-territories and is hoping to profit from both subscriptions and advertising.The Daily Mail : 0171 938 6000
David Elstein, chief executive of Channel 5, yesterday announced that the channel had completed the retuning of 90 per cent of VCRs, the minimum amount required by the ITC. This now clears the way for the channel to launch as planned on Easter Sunday.The ITC still has to officially approve C5’s claims, though it is… Continue reading C5 On Target With Retuning
The Mirror Group has announced financial results for 1996 which show that pre-tax profits have risen to £82.2 million against £77.1 million the previous year. Turnover was up 7% to £537.7m.Within its newspaper division there was a 6.7% rise in advertising revenues and losses from the 46%-owned Independent were reduced by 43%. Losses at L!ve… Continue reading Strong Results For Mirror Group
A report carried out by Willott Kingston Smith has found that British agencies are making profits that for the first time exceed those of pre-recession 1985.All sectors of the industry showed increased income, but the fastest growing areas were found to be direct marketing and sales promotion and public relations. The design sector continues to… Continue reading More Good News For Agencies
ITV sales houses Laser and TSMS have agreed to consider carrying extra advertising minutage on the stations they represent, according to Campaign.The move was apparently prompted by Proctor and Gamble calling for more minutage at last week’s ISBA policy conference. Carlton UK Sales has said that although it rejects the principle of more minutage in… Continue reading Sales Houses To Consider Extra Minutage
The Electronic Telegraph is now selling advertising for other web-sites. Chelsea Football Club is reported to be the first client of the newly established new-media sales house.The Electronic Telegraph’s sales team has been expanded to cope with the new business.The Electronic Telegraph: 0171 538 5000