According to a report by Dresdner Kleinwort Benson, UK ad spend on the Internet is set to grow from £4m in 1996 to £266.8m by 2001.This forecast is based on two predictors: that there will be a six-fold increase in UK Internet users along with an 11-fold increase in the level of adspend per UK… Continue reading Internet Ad Spend Set To Reach £266m
The ITC has received three bids to run digital TV *TV Giants Submit Joint Bid For Digital Power.British Digital Broadcasting is an equal partnership between Carlton Communications, Granada Group and BSkyB. BDB has applied for multiplex licences B, C and D. The service will offer 12 basic and 3 premium channels. The BBC has agreed… Continue reading Digital Terrestrial TV – The Bids
The Express is considering extending its current cut-price Saturday edition to the rest of the week for a short period, according to sources. The 20p edition has apparently given the title its best sales for ten years. On January 25 it added around 400,000 to take its circulation to 1.77 million and last Saturday the… Continue reading Express Looking At 20p Daily
McCann Erickson are talking with Barker and Ralston about a potential link up between the two companies.A spokes-person for McCann told Newsline that the reports of a full-scale take-over of Ralston by the international agency are wildly over exaggerated; discussions are still in the preliminary stages.It is known that Barker and Ralston need some extra… Continue reading McCanns In Talks With Ralston
Rajar data for Quarter 4 will be released at 5pm tomorrow afternoon accompanied by relevant Newsline items. To be notified when the data is available, subscribers should go to the new MediaTel Alert section by clicking here and choosing Rajar.
Following the air time trading dispute between CIA Group and Laser CIA And Laser Reach Final Agreement CIA has merged its TV planning and buying divisions, IDK Media and CIA Medianetwork. This new joint innitiative is called The Negotiation Centre and will be up and running in the next few weeks.Former IDK Media managing director,… Continue reading Laser CIA Dispute Ends In Negotiation
GWR Group and Classic FM are stepping-up research and development into digital audio broadcasting. The commercial multiplex operators are extending the current London pilot and will be beginning commercial radio’s first listener trials.GWR and Classic FM are working with supply partner BT, to create a multiplex input point at the BT Tower in central London.… Continue reading GWR And Classic Instigate Digital Listener Trials
The Sun is being given away free today in a promotion by lottery organiser Camelot to support its new Wednesday draw which begins tonight. The paper features an eight-page pull-out dedicated to various aspects of the Lottery.Up to eight million copies, roughly double the tabloid’s normal print-run, are being produced to cope with demand. The… Continue reading Camelot Gives Sun Away Free
Bell Cablemedia, the cable telephones and television operator, made losses last year of £95.7 million. This is a result of the cable company’s £685 million takeover of Videotron. However, the Videotron deal helped Bell Cablemedia’s revenues to rise by 78% to £76.9 million; telephone income is up 84% to £43.4 million and cable customers almost… Continue reading Bell Cablemedia Announce Losses
The plug has been pulled on the British version of Wired Magazine. The title is being scrapped after less than two years on the news-stands.Wired broke off from its launch partner, Guardian Media Group, in 1995 and has been struggling ever since. The UK and Japanese editions of the magazine recorded losses of £2 million… Continue reading Wired Short Circuits
