British Sky Broadcasting Group PLC has published its interim results for the six months ending on December 31 1996. The Group’s profits rose 26% to £134 million in this period. Earnings per share have increased 27% to 7.1p. The interim dividend is up 10% to 2.75p.Record subscriber growth in the final quarter of 1996 helped… Continue reading BSkyB High Profits
http://www.ge97.co.ukOnline Magic, a British media company, has launched the first British General Election web-site. The site is aimed at the same audience who listen to Radio Four’s Today Programme.GE97 is a must for observers and political participators alike. It is easy to navigate and looks at every aspect of the political game. There are details… Continue reading Web Site Of The Week – General Election 97
Channel 4 has clinched a £5 million sponsorship deal with haircare company Wella for its Friends programme.Wella will use the sponsorship credits to support its recently launched ‘Experience’ brand and there will also be opportunities for off-air promotions using cast members. The programme has a high 25-44 ABC1 women profile, providing a good fit with… Continue reading Wella To Sponsor Friends
Marketing Week will be holding a conference entitled, “Marketing to the Pink Economy” in London on Wednesday 30 April 1997.The conference will focus on the pink economy’s pioneering influence; looking at how gay trends tend to be picked up by mainstream society. The conference aims to illustrate how advertisers can effectively target the pink economy… Continue reading Marketing To The Pink Economy
The Adscene Group plc has released its results for the half year ending 30 November 1996.During this period turnover increased by 28%, to £28.76 million. Despite the high cost of newsprint and the difficult commercial printing market, operating profit rose by 10%. Publishing turnover rose by 78% following the full contribution from the 1995 acquisitions,… Continue reading Adscene Turnover Increases To £28 Million
The latest Rajar figures reveal that the BBC has extended its lead over commercial radio to 1.3%. The BBC obtained 49.6% of total audience share, compared with commercial radio’s 48.3%. BBC’s radio share is up more than 2% year-on-year.Year-on-year each of the five BBC national networks experienced a share rise. Radio 1’s share is up… Continue reading Q4 Rajar Figures: National Radio Stations
The national newspaper ABCs are out for January, the figures show that the Sunday Telegraph has had the biggest year-on-year increase with a rise of 218,073 giving a percentage change of 32.12%, this was followed by the Daily Telegraph which had an increase of 8.45%.The newspaper which has fallen the most is the Sun which… Continue reading National Newspaper January 1997 ABCs
It is rumoured that Channel 5 is hoping to poach Brookside from Channel 4. Channel 5 is reported to have offered Phil Redmond, the executive producer of the long-running soap, £25 million to defect. Channel 5 also wants to add an extra two episodes to the thrice weekly soap.Mal Young, the former producer of Brookside,… Continue reading Brookside Could Move Across The Channels
The ITC has appointed 5 new members to its Advertising Advisory Committee. The new members are:Stephen Carter, managing director of J Walter Thompson; he will be representing the Institute of Practitioners in Advertising, IPA.Stewart Butterfield, sales and marketing director of Channel 4, has been appointed in his capacity as chairman of the Broadcast Advertising Clearance… Continue reading ITC Appoints New Members
The Institute of Practitioners in Advertising has submitted new evidence to the National Heritage Committee for its review on the future of the BBC and other broadcasting issues.The IPA has drawn attention to the television-cost-inflation rate. This rate has out-run inflation by nearly three to one since 1992. The IPA claims that this rise is… Continue reading IPA Report On The Future Of The BBC
