The plug has been pulled on the British version of Wired Magazine. The title is being scrapped after less than two years on the news-stands.Wired broke off from its launch partner, Guardian Media Group, in 1995 and has been struggling ever since. The UK and Japanese editions of the magazine recorded losses of £2 million… Continue reading Wired Short Circuits
British Sky Broadcasting Group PLC has published its interim results for the six months ending on December 31 1996. The Group’s profits rose 26% to £134 million in this period. Earnings per share have increased 27% to 7.1p. The interim dividend is up 10% to 2.75p.Record subscriber growth in the final quarter of 1996 helped… Continue reading BSkyB High Profits
http://www.ge97.co.ukOnline Magic, a British media company, has launched the first British General Election web-site. The site is aimed at the same audience who listen to Radio Four’s Today Programme.GE97 is a must for observers and political participators alike. It is easy to navigate and looks at every aspect of the political game. There are details… Continue reading Web Site Of The Week – General Election 97
Channel 4 has clinched a £5 million sponsorship deal with haircare company Wella for its Friends programme.Wella will use the sponsorship credits to support its recently launched ‘Experience’ brand and there will also be opportunities for off-air promotions using cast members. The programme has a high 25-44 ABC1 women profile, providing a good fit with… Continue reading Wella To Sponsor Friends
Marketing Week will be holding a conference entitled, “Marketing to the Pink Economy” in London on Wednesday 30 April 1997.The conference will focus on the pink economy’s pioneering influence; looking at how gay trends tend to be picked up by mainstream society. The conference aims to illustrate how advertisers can effectively target the pink economy… Continue reading Marketing To The Pink Economy
Following the air time trading dispute between CIA Group and Laser CIA And Laser Reach Final Agreement CIA has merged its TV planning and buying divisions, IDK Media and CIA Medianetwork. This new joint innitiative is called The Negotiation Centre and will be up and running in the next few weeks.Former IDK Media managing director,… Continue reading Laser CIA Dispute Ends In Negotiation
Quarter 4 RAJAR figures released this afternoon reveal that the weekly reach of all local commercial radio stations has fallen from 52% to 49% year-on-year, while share of listening fell 0.9% points from 39.1% to 38.2%.Overall, gold stations seemed to perform particularly well. GWR’s Classic Gold 774 increased its weekly reach by 26.98% to 80,000,… Continue reading Q4 Rajar Figures: Local Commercial Stations
The national newspaper ABCs are out for January, the figures show that the Sunday Telegraph has had the biggest year-on-year increase with a rise of 218,073 giving a percentage change of 32.12%, this was followed by the Daily Telegraph which had an increase of 8.45%.The newspaper which has fallen the most is the Sun which… Continue reading National Newspaper January 1997 ABCs
The Media Business Group has announced six month financial figures which show that profits have risen 42% to £585,000. Sales also rose, by 29%, to £63m.Recent client wins for the group include RAC, IKEA and Mothercare. After expanding into Manchester last year *New Agency For Manchester, it was reported that the group was looking to… Continue reading TMBG Profits Rise 42%
The Adscene Group plc has released its results for the half year ending 30 November 1996.During this period turnover increased by 28%, to £28.76 million. Despite the high cost of newsprint and the difficult commercial printing market, operating profit rose by 10%. Publishing turnover rose by 78% following the full contribution from the 1995 acquisitions,… Continue reading Adscene Turnover Increases To £28 Million
