The Institute of Practitioners in Advertising (IPA) has complained to the UK government about TV advertising costs and the role of the BBC, the state-funded broadcaster. The IPA says that it filed a report in January with the Department of National Heritage – which has overall responsibility for broadcasting – arguing that advertising costs on… Continue reading UK: IPA Criticises Ad Inflation
A new report, published by Keynote, has found that men’s interest, health and fitness and new age consumer magazine markets will show the biggest growth over the next 18 months. The success of science-fiction TV programmes is seen as being responsible for the increase in new-age titles.The research also predicts that there will be an… Continue reading Fitness Title Boom Forecast
On 23 January the EU Council of Ministers adopted the Directive on Distance Selling, after a process that has lasted over five years. The Directive covers most transactions between suppliers and consumers for goods and services concluded at a distance as part of a sales or service provision scheme. The Directive does not apply to… Continue reading EU: Distance Selling Directive Agreed
Following a meeting with its members and interested parties, the UK Advertising Association has submitted its response to the Home Office on the proposed deregulation of the casino industry. While welcoming the Government’s consultation in this area, it warns that some of the proposals are inconsistent, for example, that advertisements can be placed in local… Continue reading UK: AA Position On Casino Advertising
A full turn-out of the UK Advertising Association’s Green Paper Working Group met on 7 February to review developments in the European Commission’s consultative process on commercial communications and the internal market. Jean Bergevin of DGXV attended and spoke about developments over the past few months. He stated that 350 submissions – an encouraging total… Continue reading UK: AA Reviews GPCC Progress
The announcement on Friday afternoon of broadcasters’ digital television plans caused some major gains and losses within the sector. Those who threw in their lot with the digital “revolution” had a good day’s trading, while ITV companies which decided to stay aloof and cable companies which would suffer from the competition all experienced price drops.The… Continue reading Sharewatch – W/E 31/01/97
The Independent Television Commission – which regulates commercial television broadcasters in Britain – has amended its Code of Advertising Standards and Practice. Rule 5 – the main purpose of which is to ensure that viewers are clearly aware of distinctions between programmes and advertising, and between advertisements and sponsorship credits – has been amended thus:… Continue reading UK: ITC Amends Advertising Codes
On 10 February the US Food and Drug Administration (FDA) – which in 1995 began an active campaign to exert its authority over the tobacco industry, seeking to implement a wide-ranging package of anti-tobacco measures, including severe restrictions on advertising and marketing – faces a key stage in a legal action brought against it by… Continue reading US: FDA Faces Legal Action
The Guardian has created a new post, editor of the Electronic Guardian. Ian Katz, formerly the paper’s New York correspondent, has been appointed to the position. Katz will be responsible for editing The Guardian’s on-line publications.Alan Rusbridger, editor of The Guardian, said: “The conventional thing has been to appoint an anorak. The Guardian felt the… Continue reading New Editor At The Guardian
On 29 January a French civil court found the US tobacco manufacturer guilty of violating laws prohibiting the advertising of tobacco products. The case was brought by the National Committee against Tobacco Use and the European Union of Non-Smokers; both groups had sought damages of FF3 million, about $550,000, but to their embarassment the court… Continue reading FR: Philip Morris And Seita In Court
