Bacardi-Martini has aborted a major advertising campaign in Australia to promote a new product called Bacardi Limon, a lemon-flavoured alcoholic drink. The campaign, which was due to kick off in February, featured “aroma dispensers”, placed in bus and tram shelters in four major cities – Adelaide, Brisbane, Melbourne and Sydney. The idea of the dispensers… Continue reading AUS: Ad Campaign Pressured Out
Following the EP Legal Affairs Committee’s vote on the ISDN proposals in December, the Medina report was adopted by the Parliament on 16 January 1997 with 11 amendments. The Commission has been asked to write an opinion on these amendments, some of which are very unhelpful to the direct marketing industry. For example, the text… Continue reading Eu: Isdn Directive
The announcement on Friday that BSkyB was joining forces with Granada and Carlton to launch a digital television service has been given a cautious welcome from the weekend’s broadsheets. The extra choice for viewers has been universally praised though concerns about the quality of programming and especially Rupert Murdoch’s intentions have been raised.The plans would… Continue reading Digital Plans Given Cautious Welcome
The Institute of Practitioners in Advertising (IPA) has complained to the UK government about TV advertising costs and the role of the BBC, the state-funded broadcaster. The IPA says that it filed a report in January with the Department of National Heritage – which has overall responsibility for broadcasting – arguing that advertising costs on… Continue reading UK: IPA Criticises Ad Inflation
On 5 February the European Commission proposed rules to ensure that major sporting events will not be shown exclusively to restricted audiences (pay-per-view). The proposed regulations – to be incorporated in a revised version of the TV Without Frontiers Directive – will allow Member States to guarantee free televised access to major sporting events. Pay-per-view… Continue reading EU: Oreja Seeks To Protect Public Access
A new report, published by Keynote, has found that men’s interest, health and fitness and new age consumer magazine markets will show the biggest growth over the next 18 months. The success of science-fiction TV programmes is seen as being responsible for the increase in new-age titles.The research also predicts that there will be an… Continue reading Fitness Title Boom Forecast
Following the ITC’s decision to relax regulations on masthead programming *ITC To Revise Sponsorship Code,Ideal Home magazine and Carlton Select are producing the television series, Ideal Home Cooks. This will be the UK’s first masthead TV programme and will go on-air in March. The collaboration will also include cross-editorial promotions.….Granada Sky Broadcasting has signed a… Continue reading Ideal Home Gets Its Own TV Show
On 23 January the EU Council of Ministers adopted the Directive on Distance Selling, after a process that has lasted over five years. The Directive covers most transactions between suppliers and consumers for goods and services concluded at a distance as part of a sales or service provision scheme. The Directive does not apply to… Continue reading EU: Distance Selling Directive Agreed
Two agencies dominated this year’s Regional Press Advertising Awards ceremony; CIA Medianetwork and Duckworth Finn Grubb Water were the judges’ favourites. The two agencies picked up three gold awards for their joint-work on Daewoo. The car company’s advertising campaign took awards for Campaign of the Year, Best Use of the Regional Press by a new… Continue reading The Regional Press Advertising Awards
Associated Newspapers’ ad directory is now up and running. The directory, which is run by Associated Electronic Publishing, aims to make advertising on the Net more effective. It is also intended to make it easier for users to find British sites. Advertisers already signed up include Microsoft and British Telecom. Software has been designed to… Continue reading Associated Expand On-Line Business
