The arrival of the X-Files-type drama Dark Skies on Channel Four has helped the station to achieve its highest audience figure of the year so far, with the first episode attracting 5.10 million viewers. Overall however Channel Four audiences fell this week, most significantly Countdown not maintaining its normally relatively stable audience figures throughout the… Continue reading TV Viewing Summary W/E 19/01/97
A census by IPA shows a further recovery in agency employment. The number of people employed on 1 September 1996 is estimated to have been 12,800 at 220 member agencies, compared with 12,300 at 225 agencies the year before.The numbers employed still remain lower than the 15,400 in 1989.The staff increase has been mainly in… Continue reading Agency Staff Increases
Total terrestrial TV revenue for December reached £163.55 million. Of this, ITV brought in £126.55m and Channel 4 reached £37m.Impacts followed last November’s pattern exactly with Housewives/Children showing the biggest drop year-on-year at -11.7%, while Housewives had the smallest fall at -4.4%. CPTs for December were about 10 percentage points less than for November across… Continue reading TV Round-Up – December
The deadline for applications to operate digital terrestrial television multiplexes is noon on Friday 31 January 1997.Once the ITC has received the applications, the Commission will announce the names of the applicants, and the licences for which they have bid by 4pm the same day. This information will be available on Newsline as soon as… Continue reading Deadline For Digital Multiplex Applications
The ITC has published its second report detailing television audience share figures. The Broadcasting Act 1996 prohibits any commercial licences having a share which exceeds 15% of the total TV audience. While most of the individual channels show very little change compared to the last set of figures for September 1996 *ITC Publishes TV Audience… Continue reading ITC Produces Second Audience Report
Kieran Kelly, formerly ad manager at The Sunday Express Magazine, has been taken on by OK!. Kelly will take up the post of agency sales manager at the title. While Stan Myerson the group ad director has been promoted to the board.Manchester-based, Broughton Jacques has come to an arrangement with TCS Media. Following the departure… Continue reading Industry Changes
The Broadcasting Standards Council has published its November complaints bulletin.A few cases involved in the report have particular interest. Channel 4’s, Cutting Edge programme, The Home, was found to be taking the programme beyond acceptable boundaries. The programme looked at the care given to elderly people in a nursing home. The BSC concluded that, some… Continue reading Complaints Bulletin
A new company called Digital 3 and 4 Ltd, jointly owned by ITV and C4, today submitted an application to the Independent Television Commission to run the second digital terrestrial television licence.The company has to satisfy that it will build the new digital transmission network, covering 85% of the country, within four years, and that… Continue reading ITV And C4 Join Forces For Digital Launch
The Express has appointed Justin Jameson as marketing director. Jameson is currently a senior associate with Spectrum, the strategic consultancy firm, he will move to The Express in March.The newly created role at The Express comes as the newspaper group prepares for a Spring marketing campaign designed to reverse its falling readership. Jameson will also… Continue reading Express Puts New Emphasis On Marketing
TDI Advertising has bought outright the Manchester-based bus advertising contractor Buspak, giving it complete control of the UK bus market.The buy-out, for an undisclosed sum, now takes TDI’s share of the outdoor market from around 11%, worth £400m, to 14%. Some industry sources suggest that the move may give TDI the power to increase rates… Continue reading TDI Gains Control Of Bus Ads
