AMRA Ltd, the regional newspaper sales house, has won its first Irish newspaper account. The Irish Sunday Tribune has a 63% ABC1 readership, including 30% pure AB’s.Penny Lee, director of AMRA said: “We are confident that the paper offers untapped potential for a wide range of display and recruitment advertisers. A key area will be… Continue reading AMRA Wins Irish Press Account
Representatives of advertisers, agencies, media and self-regulation bodies met at Corsendonk, Belgium on 3-4 February to review progress in European advertising self-regulation and to draw up plans for the next 5 years. The seminar reached the following conclusions: Good progress has been made since the first Corsendonk seminar in November 1991. The European Advertising Standards… Continue reading EU: Corsendonk II Re-Sets Priorities
Following a meeting with its members and interested parties, the UK Advertising Association has submitted its response to the Home Office on the proposed deregulation of the casino industry. While welcoming the Government’s consultation in this area, it warns that some of the proposals are inconsistent, for example, that advertisements can be placed in local… Continue reading UK: AA Position On Casino Advertising
Three of Britain’s biggest television broadcasters – Carlton Communications, British Sky Broadcasting and the Granada Group – have joined forces to bid for the right to launch Digital Terrestrial Television (DTT) in the UK. The consortium – called British Digital Broadcasting (BDB) – has also reached agreement with the BBC to broadcast a number of… Continue reading UK: Digital Terrestrial Television
A full turn-out of the UK Advertising Association’s Green Paper Working Group met on 7 February to review developments in the European Commission’s consultative process on commercial communications and the internal market. Jean Bergevin of DGXV attended and spoke about developments over the past few months. He stated that 350 submissions – an encouraging total… Continue reading UK: AA Reviews GPCC Progress
EMAP Radio and GWR are both involved in rival radio stations in Yorkshire. EMAP Radio will be transmitting three new Magic stations and GWR will be contributing programmes to Classic Gold. Both these stations will be aiming at a 35-45 year old audience.EMAP Radio has abandoned its traditional golden oldie programme format. This golden image… Continue reading Battle Of The Air Waves In Yorkshire
The Family Channel is relaunching as Challenge TV today. Challenge TV is a gameshow led channel that will broadcast from 5pm to 5am daily.A full cable and satellite round-up for 1996 will be available on Newsline on Tuesday, while interim results for BSkyB are released on Wednesday.Friday sees the publication of Rajar’s quarterly results. These… Continue reading The Week Ahead
The announcement on Friday afternoon of broadcasters’ digital television plans caused some major gains and losses within the sector. Those who threw in their lot with the digital “revolution” had a good day’s trading, while ITV companies which decided to stay aloof and cable companies which would suffer from the competition all experienced price drops.The… Continue reading Sharewatch – W/E 31/01/97
In Spain, the government introduced regulations on 31 January that block the sale of decoders for Canal Satellite Digital’s (CSD) first broadcasts in the country. The government argues that there must be a standardisation of the decoding device, otherwise CSD would be able to establish a monopoly over the Spanish market. CSD is owned by… Continue reading ES: Government Blocks Digital System
The Commission held a hearing on the protection of minors and human dignity in information and audiovisual services on 4 February in Brussels. This followed the publication last year of its Green Paper on the same subject and its Communication on illegal and harmful content on the internet. The main issues for discussion included the… Continue reading EU: Protection Of Minors And Human Dignity
