The latest Rajar figures reveal that the BBC has extended its lead over commercial radio to 1.3%. The BBC obtained 49.6% of total audience share, compared with commercial radio’s 48.3%. BBC’s radio share is up more than 2% year-on-year.Year-on-year each of the five BBC national networks experienced a share rise. Radio 1’s share is up… Continue reading Q4 Rajar Figures: National Radio Stations
It is rumoured that Channel 5 is hoping to poach Brookside from Channel 4. Channel 5 is reported to have offered Phil Redmond, the executive producer of the long-running soap, £25 million to defect. Channel 5 also wants to add an extra two episodes to the thrice weekly soap.Mal Young, the former producer of Brookside,… Continue reading Brookside Could Move Across The Channels
The Institute of Practitioners in Advertising has submitted new evidence to the National Heritage Committee for its review on the future of the BBC and other broadcasting issues.The IPA has drawn attention to the television-cost-inflation rate. This rate has out-run inflation by nearly three to one since 1992. The IPA claims that this rise is… Continue reading IPA Report On The Future Of The BBC
EMAP Radio and GWR are both involved in rival radio stations in Yorkshire. EMAP Radio will be transmitting three new Magic stations and GWR will be contributing programmes to Classic Gold. Both these stations will be aiming at a 35-45 year old audience.EMAP Radio has abandoned its traditional golden oldie programme format. This golden image… Continue reading Battle Of The Air Waves In Yorkshire
In Spain, the government introduced regulations on 31 January that block the sale of decoders for Canal Satellite Digital’s (CSD) first broadcasts in the country. The government argues that there must be a standardisation of the decoding device, otherwise CSD would be able to establish a monopoly over the Spanish market. CSD is owned by… Continue reading ES: Government Blocks Digital System
Premier League football teams have an increasing amount of money to play around with thanks to the huge sums being paid for television rights. Over the last ten years, television income has risen from £5 million to £243 million per season. The following table illustrates how the millions are divided among the clubs. TV Appearances… Continue reading Television Payments To The FA Premier League
Kellogg’s is reported to have signed a multi-million pound sponsorship and marketing deal with Virgin Radio .Russ and Jono are starting their day with Kellogg’s cornflakes as the cereal becomes the breakfast show sponsor. Live mentions and promotions of the brand are already on-air; further joint promotions are expected to be broadcast within the next… Continue reading Virgin Radio Do Deal With Cornflakes
The EP Environment Committee has debated a draft opinion on the Green Paper on Commercial Communications (GPCC), which supports the liberalising trend set out in the Green Paper, and endorses the Commission’s approach to policy and the regulation of advertising.The Culture Committee of the European Parliament has also given its draft opinion on the Green… Continue reading EU: EP Committee Opinions On GPCC
Bacardi-Martini has aborted a major advertising campaign in Australia to promote a new product called Bacardi Limon, a lemon-flavoured alcoholic drink. The campaign, which was due to kick off in February, featured “aroma dispensers”, placed in bus and tram shelters in four major cities – Adelaide, Brisbane, Melbourne and Sydney. The idea of the dispensers… Continue reading AUS: Ad Campaign Pressured Out
The announcement on Friday that BSkyB was joining forces with Granada and Carlton to launch a digital television service has been given a cautious welcome from the weekend’s broadsheets. The extra choice for viewers has been universally praised though concerns about the quality of programming and especially Rupert Murdoch’s intentions have been raised.The plans would… Continue reading Digital Plans Given Cautious Welcome
