Northcliffe Newspapers will be launching two new regional magazines, called Style and XS.Style will be a lifestyle glossy magazine for North Staffordshire and South Cheshire aimed at the local AB population and costing £1.50. It will have 56 pages and publish on the first day of every month, with the first copy appearing on 1… Continue reading Northcliffe Launch Regional Magazines
The British Retail Consortium, which represents 90% of the retail industry, has written to the ITC and the Department of National Heritage expressing concern at the retuning task facing Channel 5 before its launch in 1997.The BRC is particularly worried about the limited two-days training which 7,000 unskilled people will be given to retune an… Continue reading Retuning Problems Continue For C5
Following the creation of a central IPC circulation department, Sean Singleton has been appointed Specialist Group circulation manager whilst Alun Williams is appointed SouthBank Group circulation manager.Singleton was previously account manager for the Weeklies Group and Williams had been circulation manager for the combined Weeklies and SouthBank department since October 1995. Both of these appointments… Continue reading Appointments At IPC Magazines
Jeff Brownley, director of group corporate affairs at Yorkshire-Tyne Tees Television, this morning played down the row that is threatening relations between Yorkshire and its sales house Laser.As reported on *YTTV Hits £13.3m Profit, chairman Ward Thomas criticised Laser’s performance when announcing YTTV’s interim results, saying that ad revenue had been disappointing and pressure would… Continue reading YTTV Plays Down Laser Row
A packed MRG Evening Meeting this week heard from Simon Broadbent about STAS research and remained unconvinced. The research, based on the models and ideas of John Philip Jones, attempted to examine how effective TV advertising was in influencing consumers buying habits. A formula is used which gives a score for how likely it is… Continue reading MRG Evening Meeting: Thorny Issue Of Effective Frequency
Dennis Publishing will launch two new men’s magazines called Stuff and Escape by the end of the year.As reported on Dennis Publishing Attracted By Men’s Market, Dennis has been planning the launches for some time and it has now been confirmed that Escape will launch on 10th October as the “electronic magazine for men”. The… Continue reading Dennis Magazine Details Emerge
There is speculation that the BBC and BSkyB are about to announce details of a jointly commissioned programme. The two broadcasters are believed to have given the go ahead for a newly formed independent company to produce a 90-minute pilot for a new adventure drama series. Said to be an 18th century costume drama and… Continue reading BBC And BSkyB Work Together For New Drama Series
Punch magazine has been relaunched with its first issue since April 1992. Looking a lot like a cross between a women’s glossy magazine and the American magazine New Yorker on the outside and resembling something less interesting on the inside. There are a hundred pages of which 29 1/4 pages are given over to advertising.… Continue reading Punch Relaunch Issue Review
Delegates were invited to wander around the conference room to take part in table debates each lasting a maximum of twenty minutes. Here are a couple of the best.That Number Again … ! presented by Mike Bersin of EMAP Radio Group.This discussion was about how to improve the quality of commercial breaks. Mike went through… Continue reading Radio Convention – Table Talk
Tonight’s episode of Coronation Street will carry the UK’s biggest ever broadcast sponsorship deal, with Cadbury paying £10 million for the soap to carry its logo in credits and break bumpers *Cadbury To Sponsor The Street.As well as the on-air sponsorship credits, which will see an animated version of The Street turn into chocolate, there… Continue reading Biggest Broadcast Sponsorship Begins
