Delegates were invited to wander around the conference room to take part in table debates each lasting a maximum of twenty minutes. Here are a couple of the best.That Number Again … ! presented by Mike Bersin of EMAP Radio Group.This discussion was about how to improve the quality of commercial breaks. Mike went through… Continue reading Radio Convention – Table Talk
Tonight’s episode of Coronation Street will carry the UK’s biggest ever broadcast sponsorship deal, with Cadbury paying £10 million for the soap to carry its logo in credits and break bumpers *Cadbury To Sponsor The Street.As well as the on-air sponsorship credits, which will see an animated version of The Street turn into chocolate, there… Continue reading Biggest Broadcast Sponsorship Begins
The dispute over the England Rugby Union team’s broadcasting deal with BSkyB has been resolved, with England remaining part of the Five Nations rugby tournament.The row first broke out in July, when the rest of the teams in the tournament, Wales, Scotland, Ireland and France, reacted angrily when England signed its own deal with BSkyB… Continue reading England Return To Five Nations
Channel 4’s decision to repeat Riverdance has proven to be a hit. The one and a half hour long programme featuring the popular Irish dance steps attracted an audience of 4.67 million, making it the most watched Channel 4 programme of the week.This week’s top thirty programmes list features roughly the same programmes as last… Continue reading TV Viewing Summary W/E 25/08/96 – Riverdances To The Top Of
The Ratings
Channel 4 believes that its new autumn schedule promises to serve tastes and interests not provided for by ITV.The Big Breakfast undergoes a revamp and new look which begins this week, while film premieres include the Oscar-winning The Madness Of King George and Backbeat. In peaktime, Nothing But The Truth is a courtroom format which… Continue reading C4 Promises Distinctive Schedule
Konica, the camera manufacturer, is to focus its entire pan European above-the-line spend on MTV Europe for the rest of 1996.For the second year running, Konica will sponsor MTV’s Top 100 Countdown Weekend and MTV’s transmission of the 1996 Video Music Awards. The two companies have also developed a marketing package which will include other… Continue reading Konica Renews MTV Sponsorship
Nigel Walmsley, Chairman of Carlton TV, opened The Commercial Radio Convention with a seminar on ‘The Changing Media Business’. He was giving his views on how the shape of the TV, newspaper and radio industries will change after the new broadcasting legislation, what the likely advantages and disadvantages of the process would be and how… Continue reading Radio Convention – Loyalty Schemes For Radio
Contrary to press reports earlier this week, a spokesperson for the English Professional Rugby Union Clubs has told MediaTel that the top 24 English rugby union clubs have no intention of abandoning their coverage deal with BSkyB.EPRUC said that the arrangement was beneficial to all those involved and its quarrel was not with BSkyB but… Continue reading Rugby Clubs To Stay With BSkyB
MTV Europe has this week introduced a new production and scheduling system which will mean splitting its single, pan-European programming into three separate schedules for each of the channel’s new European services – in northern, central and southern areas.MTV will now be able to schedule the same programme at different times in different regions to… Continue reading MTV Introduces Regional Scheduling
In a bid to revive its flagging Express titles, United News & Media has announced a major reorganisation at the Daily and Sunday Express. The plans mean the merging of the two titles into one seven-day operation, the loss of the Sunday Express editor and a revamp of both titles including the launch of new… Continue reading Express Titles Face Upheaval
