Diesel Jeans and Workwear has signed a new advertising deal with MTV for two new 60 second advertising spots which will run from September 1996 to the end of the year. The deal adds to Diesel’s sponsorship of MTV’s 1996 Video Music Awards (VMAs).The awards will be broadcast live from Radio City Music Hall, New… Continue reading Diesel/MTV Partnership Strengthens
(Click image to access site)Having taken over sponsorship of the Football League (Nationwide To Sponsor Football League) , Nationwide has launched an Internet site which has all the latest news, information and in-depth analysis of the league.Sections in the site include Scoreboard, Fixtures, League Table, Soccer Heaven, Football League and Search. Scoreboard has all the… Continue reading Website Of The Week: Nationwide Football League
In a new sponsorship deal, Classic FM’s Box Office will promote the Barclays Stage Partners Autumn Tour. The venture is Barclays’ first in radio sponsorship and the tour will visit 41 venues around the country.Despite Classic FM’s fall in listening share *(click here for full RAJAR results) from 3.3% to 3.1% and a decrease of… Continue reading Barclays And Classic In Sponsorship Deal
Passengers waiting at selected bus stops around London will be able to listen to live ten minute broadcasts of Virgin 105.8 FM. Virgin Radio and the advertising company, More O’Ferrall Adshel, have joined together in a campaign to cover 250 bus shelters with Virgin Radio branding.The shelters will be covered in a bright red, yellow… Continue reading Virgin Brings Music To Bus Stops
AMRA strengthened its coverage of the South West by becoming regional sales representative for The Bristol Journal, which has a reach of approximately 250,000.The Bristol Journal was acquired by the Bailey Group earlier this year and has three colour editions; Bristol North, East and South. Bailey is one of the largest publishers in the South… Continue reading Bristol Journal Believes In AMRA
Johnston Press, the regional newspaper group, today announced record interim results for the six months ended 30 June 1996.Turnover increased 12.5% from £49.521m last year to £55.716m this year, while pre-tax profits increased 55.1% to £12.603m.Fred Johnston, chairman of the Edinburgh-based group, believes that part of the reason for the good growth in advertising in… Continue reading Johnston Press Announces Record Results
According to a recent CIA Medialab survey 23% of 450 cable and satellite subscribers believe there is too much advertising on cable and satellite television. 46% of cable and satellite subscribers agree that sports coverage is better than terrestrial television. Only 38% believe the best films are on cable and satellite.The following table summarises the… Continue reading Too Much Advertising On Cable/Satellite
Combined television revenue for ITV and Channel 4 in July, based on agency estimates, amounted to £155.3m, an increase of 4.86% on last year’s July figure. ITV’s total franchise revenue came in at £119m, up 3.56%, and C4’s revenue reached £36.3m, an increase of 9.66%. This is a ratio of 77:23 between ITV and C4.Within… Continue reading TV Round-Up – July
It is rumoured that Redwood Publishing will announce the launch of three new titles next month. The new titles are said to be for Sainsbury’s Homebase, Black & Decker and Gillette.Redwood are also believed to be in talks with GSkyB (BSkyB and Granada’s joint venture) to produce content for the yet to be launched motoring… Continue reading New Redwood Titles Imminent
Crosse & Blackwell, Nestlé’s food brand, will sponsor a new afternoon cookery quiz on ITV. The programme, Quisine, will be hosted by Food and Drink’s Chris Kelly and will be shown at 13.25, Monday to Friday, from September 2.The deal was negotiated by Andy Thompson, deputy head of sponsorship at Carlton, Andy Jones, Universal McCann’s… Continue reading New Show Quisine Gets Sponsor
