The first issue of Minx is out on Thursday at the special price of £1.00. It claims its readers will ‘have a life’ and have aspirations other than wanting to read about ’10 Ways To Act Dumb Around A Smart Guy’ or ‘How To Dress A Stone Lighter’. In terms of editorial the writers have… Continue reading Minx – First Issue Review
A row has broken out between BSkyB and Carlton Select over the ad campaign being used by the Carlton cable channel.According to Janet Goldsmith, Carlton Select’s managing director, BSkyB withdrew the adverts from thirteen Sky channels because the campaign focused on the fact that Carlton Select is a cable-exclusive channel and was therefore a competitor… Continue reading BSkyB Pulls Carlton Select Ads
The Mirror Group this morning released six-month financial results which show that pre-tax profits have reached £39m, an increase of 2.9%. Turnover also rose, up 11.8% to £277.3m. These results were achieved despite a 35% increase in the price of newsprint. The Group says that revenues from L!ve TV had exceeded initial expectations while its… Continue reading Mirror Group Profits Rise By 2.9%
The ITC yesterday published “Local Programming On Cable Television”, a research report which investigates for the first time viewer attitudes towards regional programming.The research aimed to discover what viewers understand by local programming, the level of demand and the most effective form of programming. The general recommendations the ITC has made following this research include:… Continue reading ITC Examines Local Programming
The BBC has launched an investigation into claims by The Sunday Times that a company acting on its behalf has been selling advertising spots for broadcast during coverage of Last Night of the Proms.According to the allegations Profile Pursuit, an agency which has previously handled BBC promotions, were offering four to five minutes of airtime… Continue reading BBC Investigates Ad Claims
BBC Children’s Magazines has announced it will be launching a new magazine called Learning Is Fun! on 25 September.The 68-page monthly, priced at £2, is aimed at two audiences: 5-7 year-olds and their parents. It will have an initial print-run of 160,000 and “will help satisfy the parental need to be involved in their child’s… Continue reading New BBC Magazine Announced
The question of whether ITV will renew its news contract with ITN or offer it to other bidders may soon be resolved.According to a report in the FT ITN has bowed to ITV pressure and has reduced the cost of its news service from £57m per year to £52m in the hope of beating off… Continue reading ITV Close To ITN Deal
Yorkshire-Tyne Tees Television was the major casualty last week, when financial results showed a disappointing performance by sales house Laser *YTTV Hits £13.3m Profit. YTTV’s declining ad revenue sent shares sliding from 1237.5p at the start of the week to 1172.5p by Friday. Coinciding with this, Granada shares fell by 15p to 851p on the… Continue reading Sharewatch W/E 6/9/96
National Readership Surveys has today launched its own website in the Media Village. The site, designed by MediaTel, contains background information about the NRS, its methodology, the nature of its data, and subscription details.NRS is also considering the future potential of the site as an additional means of distributing its monthly bulletins to subscribers and… Continue reading NRS Launches Website
Two major magazine launches take place this week, with IPC’s ‘lads’ title Eat Soup *IPC Aims To Take A Bite Out Of Men’s Market launching on Wednesday and Emap Elan’s young women’s title Minx *Minx – Preview Issue Review hitting the news-stands on Thursday. Full reviews will appear on Newsline this week.Financial results this week… Continue reading The Week Ahead
