During 1995 the ITC dealt with 3,432 complaints about 1,204 different advertisements and upheld complaints in relation to 57 ads. This compares with 3,317 complaints in 1994 about 1,084 advertisements with 52 ads where complaints were upheld. However, a larger number of complaints than usual were received towards the end of the year and carried… Continue reading Increase In Advertising Complaints
More than 71 million regional and local newspapers circulate in Britain each week; of these, 61 million are produced by just 20 regional press publishers. The remaining 15% are split between the 150 other regional press publishers, according to analysis carried out by the Newspaper Society.Following the acquisition of Thomson’s regional titles, Trinity International Holdings… Continue reading Top 20 Regional Publishers
ITV and the BBC have announced their joint coverage of Euro ’96. England and Scotland’s final group games, which will decide their quarter-fate in Euro ’96, will be screened live by ITV as will the opening ceremony and England’s first game against Switzerland. Scotland’s first game, against Holland, will also be shown on ITV.Other games… Continue reading ITV And BBC Announce Fixtures For Euro ’96
The Radio Authority has today published its Complaints Bulletin for the fourth quarter of 1995. It gives details of the 135 programming and advertising issues which gave rise to written complaints during this period. The Authority upheld 15 programming complaints and 13 advertising complaints.A penalty of £1,000 was imposed on Scot FM (Central Scotland) because… Continue reading Radio Authority Publishes Complaints Bulletin
Indications for year on year comparisons of radio expenditure are looking very favourable, according to the Radio Advertising Bureau. Latest Register Meal figures show impressive increases in national advertising at 19 out of the top 20 radio buying points.“This promises a year on year increase for 1995 of perhaps as much as 25%”, said Steve… Continue reading Radio Expenditure Up
Virgin TV has lost its High Court appeal to run the last terrestrial television channel. The court upheld the ITC’s decision to award the license for Channel 5 to C5B, and the complaints from the other failed bidders, UKTV and New Century TV, were also dismissed.The cost of the hearing is to be split between… Continue reading Virgin TV Lose High Court Challenge
Y&R have this week released a research report on children’s media habits. It was conducted amongst 40 children, evenly chosen by area and class, and completed by children filling in diaries of their day’s viewing.Amongst the most interesting parts of the report are: Kids have 80% attention to videos vs 68% for terrestrial TV. Kids… Continue reading Y&R Survey On Kid’s Media Habits
TBWA’s sexy Wonderbra poster campaign has taken top spot in the first annual results of the Ads That Make News survey. The campaign featuring supermodel Eva Herzigova was the most written about ad in the national press in 1995 generating 50 stories, according to the survey carried out by Propeller Marketing Communications.The Ads That Make… Continue reading Wonderbra Tops Ad Poll
Since first being mooted in May 1994, the launch of a financial newspaper aimed at the City of London is now expected to happen in March.London Financial News is the idea of the previous city editor of the Mail on Sunday, Clive Wolman. When first mooted, (Newsline 11/05/94) it was suggested the paper would be… Continue reading Weekly Financial Newspaper To Launch
IPC Magazines has launched a corporate site on the Internet “to provide business-to-business information for the publishing industry on the company and its titles.”IPCnet can be found at http://www.ipc.co.uk and includes: Descriptions of the three publishing groups, namely IPC Weeklies Group, SouthBank Publishing Group and Specialist Group. What’s New section with latest press releases issued… Continue reading IPC Launches Internet Site
