A northern rival to Cosmopolitan and Marie Claire is to be launched in Scotland this spring. The new title is edited by Grace Franklin, a former Scottish Daily Record features writer.The title, which has an initial print-run of 10,000, will cost £2.00 and is aimed at ABC1 women aged 30 plus. Franklin commented that the… Continue reading Scottish Rival To Cosmo And Marie Claire
Classic FM will be the first national radio station to introduce a research facility for major sponsorship campaigns.The station currently offers selected advertisers two-wave research on campaigns and will now be improving the research services available. Research to determine awareness will be developed and broadened to cover advertising and sponsorship campaigns separately; there will also… Continue reading Classic FM Offers More Research To Advertisers
The ITC has received three applications for the local delivery franchise for Southern County Durham and Northern Yorkshire areas.The applicants are: Bell Cablemedia Plc, with a bid of £1,750,000, who own the neighbouring Wearside franchise, and propose to offer service by 2002 to 132,000 homes; Cable and Telecoms North Ltd, with a bid of £626,866,… Continue reading Applicants Bid For Cable Franchise
Sir David Puttnam, the film producer, has approached Lord Rothschild with plans for a worldwide satellite TV education channel, it is reported in the Sunday Telegraph. Apparently Puttnam has approached the BBC and the Open University, but both shelved the idea because it seemed too ambitious.
RevenueNovember was a poor month for ITV in terms of revenue, with ITV’s actual figure down on last year by 1.4% to £147.37m. Channel 4 however, managed an increase of 14.2% year on year up to £43.67 million. This puts the combined ITV/C4 revenue at £191.038 million, an increase of just 1.8% year on year.… Continue reading Television Round-Up – November
The Broadcasting Standards Council has released two new research projects concerning the emotional impact of television on children.A BSC Research Working Paper by David Buckingham and Mark Allerton reviews and evaluates previous research studies into viewers’ emotional responses to television with a particular emphasis on the reaction of children.Using this Review as a basis, qualitative… Continue reading BSC Research Into Effect Of Television On Children
Recent press rumours have speculated that Rupert Murdoch may be making a bid to secure TV coverage of football’s World Cup, although Sky TV refuses to confirm this. Politicians, however, are concerned about the migration of terrestrial sporting coverage to satellite channels. Later this week Conservative politicians will consider amendments to the new Broadcasting Bill… Continue reading Murdoch May Bid For Rights To World Cup
The IPA has also announced that it is seeking entries for the 1996 IPA Business to Business Press Advertising Awards, sponsored by Reed Business Publishing. Categories are: UK Business to Business media; National press and general business magazines; Young agency person of the year; International media; Integrated campaigns; Most innovative use of Business to Business… Continue reading IPA Announces Business To Business Awards
Paul Corley has been announced as ITV’s new Controller of Network Factual Programmes. He joins the Network centre in March from Carlton UK Television, where he is currently Managing Director of Carlton Broadcasting.He joined Carlton in 1992 as Controller of Factual and Regional Programmes, and was appointed Managing Director of Carlton Broadcasting in January 1995.… Continue reading New Controller Of Factual Programmes At ITV
The number of people employed in IPA member agencies as at 1 September 1995 is estimated to have been 12,300 at 225 member agencies, compared with 11,800 at 221 members in September 1994, according to the latest IPA census figures.This is the second year of recovery from the low point of 11,100 as at 1… Continue reading Agency Recovery In Terms Of Employment – Good News For Media
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