Channel 4’s new The Girlie Show has been slammed by the public, according to research conducted by the McCann-Erickson/Universal advertising group.Only 10% of women aged (16+) who watched last Friday’s programme will bother to tune in this Friday; and only 4% of men (16+) will switch channels this Friday night. The Girlie Show, in the… Continue reading C4’s Girlie Show Gets Thumbs Down
For only the third time since the beginning of 1995 only two editions of the tri-weekly Channel 4 soap Brookside have managed to make it into the channel’s Top 10 programmes. For w/e 21/01/96 the Friday edition only achieved an audience of 2.67m -placing it behind all of that week’s editions of Countdown, 70’s rerun… Continue reading Improved Scheduling Leaves Brookside Out In The Cold
1995 saw a steady growth in the number of homes which could receive both cable and satellite. By October 1995 the penetration of satellite had grown to 3.24 million homes from 2.962 million in January. In terms of cable however, while the number of homes passed grew from 4.489 million in October 1994 to 6.171… Continue reading Cable And Satellite Round-Up 1995
The Broadcasting Standards Council (BSC) has upheld a complaint against an advert for The People Newspaper which featured a topless couple embracing, in its January Complaints Bulletin. Although the ad was broadcast on ITV only two minutes before the watershed of 9pm, the ad for a sexual questionnaire in the paper was found offensive. Overall… Continue reading People Newspaper Complaint Upheld/No Decision On Lottery
Capital Radio has announced that it will be joining the bidding for the new Yorkshire and Humberside commercial radio licence, covering most of West Yorkshire, South Yorkshire and Humberside.Leading the Capital Radio bid, which aims to introduce a distinctive new format aimed at teenagers and young adults, is the company’s managing director Richard Eyre.At least… Continue reading Capital Radio
Bid For Yorkshire Licence
The Radio Advertising Bureau has produced a guide aiming to give advice and help for anyone involved in the conception or implementation of a research study which is designed to measure the effectiveness of radio.Radio effectiveness research has been of concern to the advertising industry for some time now, say the RAB, so the guide,… Continue reading RAB Issues Research Guide
Only 10% of Sunday newspaper readers would consider reading a Sunday paper devoted exclusively to business news, according to CIA MediaLab. This survey is released just a few weeks before Tom Rubython is to launch Sunday Business, the UK’s first business-only Sunday title.When asked how likely they would be to read a title such as… Continue reading Little Demand For New Sunday Business Paper
Strongbow is to sponsor ‘The Sky Sports Centre’, the sports round-up programme on satellite television, in a deal worth over £1 million . Sponsorship of the four times daily top-rated sports show starts on February 5.Strongbow is growing at 15% in the buoyant UK cider market and hitting a higher peak pubs and clubs, where… Continue reading Strongbow Links Up With Sky Sport
The BBC has secured television coverage of the Olympic Games in 2000, 2004 and 2008, as well as the Winter Olympics in 2002 and 2006. The deal, worth $1.44 billion, defeated the $2 billion bid offered by Rupert Murdoch’s News Corporation.Jonathan Martin, BBC Television’s Head of Sport, said: “As one of the leading members of… Continue reading BBC Secures Olympics Coverage
Talk Radio UK has announced a sponsorship deal with the car manufacturer Daewoo for a breakfast show competition, and Channel 4’s new basketball series will be sponsored by Sprite.The competition launched by Talk Radio, The Daewoo Raconteur of the Year, will start on 1st February on the Breakfast With Bates show. Listeners will have to… Continue reading Talk Radio And Channel 4 In Sponsorship Deals
