Register Meal’s December Top Ten Brands Data has now been released. The biggest spender for television for December was BT Call Stimulation, with £2.62m, none of which was spent on satellite channels. The second highest spender this December, Woolworths with £2.5m, was last December’s highest spending brand.Radio in December saw Dixons spending the most, £425,000,… Continue reading Register Meal Top Brands
More ABCs have been released: Title Jl-Dec 94 Jl-Dec 95 % Ch Actual Ch Slimmer 85,309 93,031 9.05 7,722 Caravan Plus – 12,230 – – Which Motorcaravan? – 6,862 – – Electronics – The Maplin Magazine – 17,282 – – Motorcaravan & Motorhome Monthly – 23,259 – –
An industry under threat was the context of ISBA’s Policy Conference this year ISBA believes that media inflation and fragmentation, more and more complex Directives from Brussels that limit commercial freedoms, diminishing brand equity exacerbated by cuts in support and competitive erosion and growing scepticism from non-marketing colleagues at the validity of media spending are… Continue reading ISBA Policy Conference 1996 – Keynote Speech
In the ITC’s January Complaints Report the Vanessa show was found to ‘publicise promiscuity with no discernible purpose other than sensationalism’. The programme, which featured four individuals talking about their experiences of multi-partner sex, provoked eight viewers to complain that the discussion was unsuitable for broadcast at 2.20 pm.Overall, the total number of complaints for… Continue reading Vanessa Show Reprimanded By ITC
Gary Cunningham’s talk focused on the Internet as the marketing tool of the future. The Marketing Services Director from Proctor and Gamble spoke about the formation of CASIE, an industry coalition which looks after advertisers’ interests in new media. Research carried out by CASIE indicates that technologies such as interactive TV, pay-per-view movies, and video… Continue reading ISBA Conference: Marketing’s Future
The European Parliament will try tomorrow to impose quotas on television and fix controls on the Internet.The moves, by the Parliament’s dominant Socialist bloc – which includes British Labour MEPs – would force broadcasters to transmit a minimum amount of home-produced programmes. This is to stop what some MEPs see as a flood of American… Continue reading Meps Push For Controls On TV And Internet
There has been increased speculation that Carlton may make a hostile takeover bid for MAI after Thursday’s merger between MAI and United News and Media.Carlton Communications, long-rumoured to be on the lookout for a takeover, is believed to be facing pressure from the City to launch a bid due to the MAI merger lacking industrial… Continue reading MAI Merger Leads To Increased Speculation
The IPA has published its Fourth Quarter 1995 TV Trends Report; this allows an overview of 1995’s television viewing as a whole. The average daily hours of viewing to total television were 3.59 hours in 1995 compared to 3.60 hours in 1994, halting the steep decline which has been recorded in recent years. The average… Continue reading TV Viewing Decline Slows
The Sunday Times Web Site, which launched a month ago, is claiming that more than 85,000 people have registered as users. This has more or less doubled from their claims two weeks ago that 47,000 users had registered.The site, which includes every edition of the Times and Sunday Times, as well as additional on line… Continue reading Sunday Times Net Claims 85,000
The IPA has submitted its recommendations for the ITC review of its Code of Programme Sponsorship, which call for some changes.The IPA has recommended that the ITC should ensure the same approach for sponsored and non-sponsored programmes on credits; it is also recommending that the rules on the sponsorship of general interest programmes, such as… Continue reading IPA Calls For Change To Sponsorship Rules
