According to research carried out by Concord, the roadside market was fully sold for the first time in the first two weeks of February, giving the outdoor industry its best start to the first quarter in more than 10 years.Nationally, biggest buyers in the 48 and 96 sheet package market included C4, Peugeot,Littlewoods and Renault;… Continue reading Best February For A Decade
A few more ABCs have been released:Latest ABCs Jul-Dec Title Jul-Dec 94 Jul-Dec 95 %Ch Actual Ch SHOUT 137,784 142,540 3.45 4,756 PEOPLES FRIEND 479,582 467,109 -2.6 -12,473 MY WEEKLY 423,812 402,588 -5 -21,224 SCOTS MAGAZINE 68,409 63,795 -6.74 -4,614 CLASSIC STITCHES 28,822 25,735 -10.71 -3,087 WEEKLY NEWS 293,936 257,245 -12.48 -36,691 ANGLERS MAIL 70,499… Continue reading Latest ABCs Jul-Dec
Tim Cunningham of Saatchi & Saatchi picked up the Grand Prix Trophy for his imaginative entry ‘Can your campaign reach its target market as effectively as it has done in the past?’ at yesterday’s 1996 IPA Media Awards presentation at the Institute of Directors.Other category winners were: Planning and buying: Rhona Tridgell, Ogilvy & Mather… Continue reading IPA Media Award Results
Today sees the launch of the Guardian’s “The Stakeholder Debate”, an on-line site that addresses all sides of the political issue that divides the Labour and Conservative parties.The site includes around 90 articles including Tony Blair’s Singapore speech that launched the issue, and the views of the Prince of Wales. There will also be many… Continue reading Guardian Launches On-Line Stakeholder Debate
United Artist Programming has created a new all-inclusive broadcast and Internet sponsorship package for its Bravo channel and confectionery brand Fisherman’s Friend. The deal includes a Fisherman’s Friend Internet site, on-air sponsorship of Bravo’s “Fear, Frenzy and Fright” film season, teletext pages, on-air promotions and competitions as well as spot advertising.The Fisherman’s Friend Net site… Continue reading Bravo Hooks Up Fisherman’s Friend Sponsorship
EMAP plc has announced the acquisition of Communications Week International and Communications Week International Latinoamerica from CMP Publications. Both publications cover telecommunications markets and complement EMAP’s current monthly title Communications International.Communications Week International is a fortnightly English language newspaper covering global telecommunications markets. Launched in 1988, it today has a world-wide circulation of 30,000. Its… Continue reading Emap Expands In Telecoms Publishing
Two senior executives are leaving the BBC. Tim Gardam, Head of the BBC’s News and Current Affairs, is to be the head of News and Current Affairs with Channel 5. Chris Cramer, head of newsgathering, has been appointed vice- president and managing director of CNN International.…Airtime sales house Laser has announced that Andy Hawkins has… Continue reading BBC And Laser Staff Changes
Cine-UK yesterday announced the plans for its first 12 multiplexes in the UK which will be opened during 1996 and 1997 and will be known as “CINEWORLD”.Cine-UK aims to open at least 20 “Cineworld” multiplex cinemas over the next five years and is focusing its developments on smaller catchment areas as well as targeting the… Continue reading Cine-UK Unveils Plans For 12 New Multiplexes
The Radio Authority has received two applications to run a new Independent Local Radio (ILR) station for Oban, in Argyll. The applicants are Highland Sound (contact Martin Gilbert, 01674 673506) and Oban FM (contact Jan Whitehead, 01852 3000448).Around 7,500 adults should be able to receive the new service.Three applications have also been made to run… Continue reading Applications For New Radio Licences
The Radio Advertising Bureau has published the Changes Report, which details the findings of several major studies, tracking the improvement in customer attitude across 1992-1995.The Radio Advertising Bureau claims that while the launching of new stations has played a significant part in the revenue growth, the key driver of growth has been a change of… Continue reading RAB Publishes Customer Research
