A new report by the London Research Centre and BMRB shows that taxi advertising reaches 60% more businessmen in London than the Underground. The report was compiled from 60,000 interviews.Taxis reach 99% of the general Central London audience, roughly measured by the area within the Circle Line, compared with the Tube’s 38%. Taxis are seen… Continue reading Cabs Claim Ad Victory Over London Transport
Rupert Murdoch’s News Corporation, together with several undisclosed partners, is believed to have bid $2bn for the rights to all five Olympic Games between 2000 and 2008.The bid could force the European Broadcasting Union, which is made up of European public service broadcasters, including the BBC, to raise its bid. News Corporation is believed to… Continue reading Murdoch Challenge To Olympic Coverage
The Newspaper Society has warned the European Commission that over-regulation in the multimedia environment could prevent publishers from investing in electronic products and therefore stifle growth of the information society.In response to the Commission’s green paper on Copyright and Related Rights in the Information Society, the NS argues that although copyright does need to be… Continue reading Regional Press Warns On Over-Regulation
NBC Super Channel has appointed Nicholas Boles as Head of New Media, the department responsible for the introduction of new activities in the areas of data broadcasting, interactive services, on-line services, multimedia and specialised business broadcasting. He will report to Paul McGhee, Director of Business Development.Roger Ogden, NBC Super Channel’s President and Managing Director, said:“What… Continue reading NBC Super Channel Multimedia Plans
British cinemas are celebrating their most successful weekend ever, after several top-class films drew mass audiences. A combination of films, catering for a variety of tastes, meant that takings were more than £7.24 million for this Friday, Saturday and Sunday, according to press reports. Top films out now include the new Brad Pitt thriller, Seven,… Continue reading Cinemas Have Best Weekend In Box-Office History
UK Gold has announced that its contract with cable operator Videotron may end on 12th February this year if it remains unable to agree terms for distribution of the channel.Videotron covers parts of Southampton and London and if the service to these areas ends, UK Gold will lose two per cent of its 3.5 million… Continue reading UK Gold May End Contract With Videotron Cable Operator
The Independent Television Commission has told MediaTel this morning that despite trade press reports, it is not reviewing anything specificallly because of the Heineken sponsorship row.Heineken, sponsor of Hotel Babylon, ITV’s new late-night youth show, was in the centre of racist allegations last week after a fax from a marketing executive to the production company… Continue reading Heineken Row Not Connected To ITC Review
Sir Christopher Bland has been named as successor to Marmaduke Hussey as Chairman of the BBC Board of Governors from 1 April 1996. Sir Christopher Bland is a previous Deputy Chairman of the Independent Broadcasting Authority.Virginia Bottomley, National Heritage Secretary commented, “Sir Christopher .. understands the commercial and technological challenges which the BBC is facing.… Continue reading BBC Appoints New Chairman
BBC1 can celebrate achieving a 10.5% Xmas lead over both the main terrestrial commercial channels; for the week ending 31/12/95 all individuals over the age of four spent 13 hours and 14 minutes watching BBC1 which translated to a 40.1% share of viewing and 3 hours 35 minutes watching BBC2 (10.9% share of viewing). These… Continue reading Christmas Viewing – BBC1 Wins Battle
In what is hailed as one of the biggest advertising account moves of the year, Reckitt & Colman has apointed McCann-Erickson to handle its £150m worldwide advertising account.Reckitt & Colman manufactures leading brands including Dettol, Harpic, Haze, and Airwick. The worldwide advertising alignment with McCanns will replace relationships with more than 35 local and international… Continue reading McCanns Wins Reckitt & Colman Worldwide
