David Herro, the Chicago fund manager who instigated Maurice Saatchi’s departure from the Saatchi advertising group last year, has sold a £4.2m stake in Cordiant.He has also taken stakes for a new fund in two other British companies: Vardon, the leisure group, and Powerscreen, the Northern Irish engineering group.Herro said that the move did not… Continue reading Herro Fund Sells Cordiant Stake
Weekend newspaper reports state that Maurice Saatchi has asked Cordiant, the advertising agency formerly known as Saatchi & Saatchi, to have back use of the Saatchi name.Sir Tim Bell, spokesman for Maurice Saatchi, said: “We would like the name back because it is ours.” However, Jennifer Laing, the chairman of Saatchi and Saatchi Advertising which… Continue reading Saatchi Wants Name Back
European Commissioners are to start broadcasting to European countries in a bid to get more in touch with European voters. Broadcast via Eutelstat, the commission’s own satellite receiver, you could receive ‘total allowable catches’ in full. as they are announced at a press briefing. Or viewers could enjoy a ‘thematic dossier’ of European capitals, before… Continue reading European Union Turns To Satellite
The Edgbaston Chronicle, a free weekly newspaper with a VFD figure of 24,576 (01/95-01/95) delivered in south-west Birmingham closed on Friday. Its publisher, Wolverhampton based Express & Star said there are no plans to replace the title.
FT Conferences is holding its fourteenth annual conference on New Media & Broadcasting at the Hotel Inter.Continental, One Hamilton Place, London on 26th and 27th February 1996.The conference will discuss the impact of new technologies on the media industry, including digital satellite and terrestrial television and electronic superhighways.Speakers include:-Mr Marc-Andre Feffer, Vice-President Delegue General Groupe,… Continue reading FT Conferences’ 14th Annual Conference
At a meeting on 4th January, the Members of the Radio Authority decided to fine Choice FM Birmingham £1,000 for failing to provide tapes of its output on two occasions. These failures to provide tapes prevented the authority from carrying out a monitoring exercise in connection with a complaint.
A new measure was passed in Parliament just before Christmas scrapping the tight controls on aerial advertising.The measure, pushed through by the Department of Transport, will mean that airlines will be able to sell space on the bodies of their jets to advertise products or services. Illuminated signs can now be attached to aircrafts enabling… Continue reading Relaxation Of Ban On Aerial Advertising
The Advertising Association has forecast advertising expenditure to grow by 4% year on year in 1996 compared to 3.5% in 1995 (figures in real terms).It is predicted that real growth should continue in 1997 but it is inevitably subject to potential alterations.Jonathan Bullock, Head of External Affairs at the Advertising Association said that they were… Continue reading Advertising Expenditure Sees Steady Growth
Starting from today, Classic FM is offering advertisers three new airtime packages which target AB adults, ABC1 housewives/shoppers and AB men.Each airtime package offers guaranteed ratings, reach and frequency for its specific audience. Airtime is scheduled in programming relevant to the target audience.Nigel Reeve, Sales Director at Classic FM said: “The targeted packages are designed… Continue reading Classic FM Introduces Targeted Packages
New European rules on advertising could lead to some programmes being scrapped and others facing big drops in revenue. In a crucial vote tomorrow, the European Parliament is expected to support a move which would ban sponsorship of children’s shows and toy ads in the centre breaks of programmes.The proposal is strongly opposed by the… Continue reading European Threat To Ban TV Ads For Kids
