Nestle has signed a sponsorship deal with ITV for its new Hippo Yogofrais brand. Nestle will sponsor ITV’s new pre-school children’s programme – Potamus Park. The twenty-five programmes in the series, which begin broadcasting on 3 January 1996, are 10 minutes long and will be broadcast on Wednesdays at 3.30pm. The programme is made for… Continue reading Nestle In Network Sponsorship Deal
ITV has clocked up seven of the top ten sports programmes in 1995, according to data they have released today. Marcus Plantin, ITV Network Director, said, “This proves conclusively that ITV is still very much the home of top quality sport.” Programme Channel Date Millions 1 The Big Fight Live ITV 25.02.95 13.1 Benn Vs… Continue reading ITV Scores Seven Out Of Ten For Sporting Events
Following press speculation that Flextech are interested in bidding for television production company SelecTV (Newsline 19/12/95), Flextech have issued a statement confirming that fact.“Flextech Plc has had a number of discussions with SelecTV and advisors, and it continues to monitor the position closely.” Pearson, which is expected to make a £45m bid for SelecTV looks… Continue reading Flextech Confirms Interest In SelecTV
ITV has today announced that Vauxhall is to sponsor the ITV coverage of the 1996 European Football Championships. The Euro ’96 tournament runs between 8th and 30th June and will include 31 matches, fifteen of which will exclusively be shown on ITV; BBC holds the rights to the other matches. Vauxhall is also one of… Continue reading Vauxhall To Sponsor Euro ’96
Mediaforce, the regional sales house has acquired fellow sales house Newspaper Representations, to take effect in the New Year. Mediaforce has also acquired Selling Point, the specialist magazine sales operation.The new media sales company, which will be based in Mediaforce’s Fleet Street offices, will now comprise of Mediaforce, Taskforce, News Reps and Selling Point. Russell… Continue reading Mediaforce Takes Over News Reps
Mike Baker, advertisement marketing controller of IPC Magazines has been promoted to divisional advertisement marketing director, to take effect from 1 January 1996.Nigel Davidson, IPC Weeklies and SouthBank Publishing Group Managing director, commented, “The service Mike’s department now provides, within IPC and to clients and agencies, is second to none – and the work he… Continue reading Mike Baker Promotion
In what was an eventful month for national newspapers generally, their circulation figures did not reflect turmoil, but rather maintained the general trends of the past year.The biggest news of November was Murdoch’s decision to close the Today newspaper; high costs and rising losses were blamed by News International. Ironically the Today’s last circulation figures,… Continue reading National Press Round-Up – November
The Christmas family movie Babe has gone to number 1 in the box office charts, according to unofficial figures in today’s press. For the three days December 15th to December 17th Babe took £1,361,355, comfortably ahead of his nearest rival secret agent James Bond in Goldeneye which took £981,104. Babe’s chart topping performance is all… Continue reading Babe Trots To Top Of Box Office Charts
The ITC today published its review of ITN as nominated provider of national and international news for the ITV Network. The review covers the first three years of the operation of the Channel Three licences which started in January 1993.The review concluded that ITN has provided a well-resourced, authoritative and attractive news service, meeting the… Continue reading Review Of ITN Channel 3 Performance Published By ITC
Combined ITV and C4 revenue for November, based on agency estimates, came in at £191.04 million. This represents only a small increase on last year’s November revenue, up 1.8%. November was a poor month for ITV, with its actual revenue down on last year, by 1.4% to £147.37 million. Channel 4 however, managed an increase… Continue reading Television Revenue – November
